21 Dec 2000
| by MARK KLEINMAN
The Direct Marketing Association is spearheading plans for an SMS preference service, in response...The Direct Marketing Association is spearheading plans for an SMS preference service, in response to growing concerns over permission-based mobile phone marketing.
The service, likely to be launched ...
known what the DMA s role in the preference service will be.
It is crucial the industry takes ...
14 Dec 2000
media on traditional mailing businesses. Keywords Direct offers a full range of DM services. David...Keywords Direct, the direct mail solutions business, has appointed Philip Brooks as managing director. Brooks will develop the firm's business strategy as it moves to accommodate the impact of new media on traditional mailing businesses. Keywords Direct offers a full range of DM services. David ...
14 Dec 2000
| by MARK KLEINMAN
.
Callserve, which allows its partners to offer own-brand telephone services, is increasing its direct ...
-European company claims to allow its clients, which include leading internet service provider brand World Online ...
08 Dec 2000
| by IAN DARBY
that Deutsche will rebrand the operation as T-Mobile, the name of its main mobile service in Germany ...
s network to supply its customers with mobile services.
...
07 Dec 2000
| by MARK KLEINMAN
for its financial services division....for its financial services division.
Ping won the work after a three-way pitch against Black Cat ...
such as rank, regiment and service, and others, mean it is important that we explore a range of media routes ...
01 Dec 2000
| by Camilla Palmer
also providing top-level strategic and creative services.”
Deutsch added, “The reason I ...
), public relations and event marketing (Deutsch PR/Promotions), online communications (iDeutsch) and urban ...
01 Dec 2000
very strong service. We can really realise the potential of direct marketing for them as a company.
...
30 Nov 2000
| by KEN GOFTON
, and there should be a reasonable level of client
satisfaction with standards of service. On top of that, however ...
there will be a degree of underperformance by
some players on digital service, leading to some client ...
's digital TV service. This included
peppering ad breaks with a series of five-second ads. Recently Lowe ...
23 Nov 2000
positioning it as the place to look for talent, venues, services and suppliers from the creative world...positioning it as the place to look for talent, venues, services and suppliers from the creative world. It will also offer a daily news service, which can be tailored to individual interests.
...
23 Nov 2000
around the world. The agency will offer a raft of consultancy and training services to Novartis managers ...