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DIRECT: DMA to create SMS preference service

The Direct Marketing Association is spearheading plans for an SMS preference service, in response...The Direct Marketing Association is spearheading plans for an SMS preference service, in response to growing concerns over permission-based mobile phone marketing. The service, likely to be launched ... known what the DMA s role in the preference service will be. It is crucial the industry takes ...

DIRECT BRIEFS

media on traditional mailing businesses. Keywords Direct offers a full range of DM services. David...Keywords Direct, the direct mail solutions business, has appointed Philip Brooks as managing director. Brooks will develop the firm's business strategy as it moves to accommodate the impact of new media on traditional mailing businesses. Keywords Direct offers a full range of DM services. David ...

DIRECTWATCH: Callserve mails phone relics

. Callserve, which allows its partners to offer own-brand telephone services, is increasing its direct ... -European company claims to allow its clients, which include leading internet service provider brand World Online ...

One2One calls review of pounds 8m direct account

that Deutsche will rebrand the operation as T-Mobile, the name of its main mobile service in Germany ... s network to supply its customers with mobile services. ...

DIRECT: Armed Forces finance business goes to Ping

for its financial services division....for its financial services division. Ping won the work after a three-way pitch against Black Cat ... such as rank, regiment and service, and others, mean it is important that we explore a range of media routes ...

Interpublic buys Deutsch

also providing top-level strategic and creative services.” Deutsch added, “The reason I ... ), public relations and event marketing (Deutsch PR/Promotions), online communications (iDeutsch) and urban ...

MRM and Tullo land L'Oreal's pounds 2m direct marketing account

very strong service. We can really realise the potential of direct marketing for them as a company. ...

AGENCY 2001: Top 30 DM and SP agencies - Mergers shake up DM and SP groups. Rationalisation and reinvention as e-commerce or CRM experts are driving change in DM and SP, reports Ken Gofton

, and there should be a reasonable level of client satisfaction with standards of service. On top of that, however ... there will be a degree of underperformance by some players on digital service, leading to some client ... 's digital TV service. This included peppering ad breaks with a series of five-second ads. Recently Lowe ...

DIRECT NEW BRIEFS

positioning it as the place to look for talent, venues, services and suppliers from the creative world...positioning it as the place to look for talent, venues, services and suppliers from the creative world. It will also offer a daily news service, which can be tailored to individual interests. ...

DIRECT: Novartis selects Drayton Bird for DM support role

around the world. The agency will offer a raft of consultancy and training services to Novartis managers ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.