the year. Aimed at a broad market, the two spots mixed price and service messages, but emphasised value ... of marketing services budgets, have a persuasive claim on the marketing pound. But for national brands with big ...
at the messages they are putting out to the public. As the phenomenon of coffee stores doesn t look like going ... it switched from AIM to a full LSE listing. It seems highly unlikely at this stage that the British public ...
on women's publications alongside national and regional media. The key is to be creative and attract ...
back. Public health representatives have praised the Government for its action, claiming it listened to public concern rather than the “persistent bleatings” of tobacco manufacturers. ...
and marketing services agency - has been appointed to handle all crisis communications and advertising to keep ... , but to explain to the public what the Government is doing to protect consumers,' said Dijoud. Euro's PR brief ...
Leisure giant Whitbread is to hold a pitch in the new year for the PR account for Costa Coffee, its chain of coffee stores. No shortlist has yet been drawn up, but incumbent Communique Public ... Jackie Cooper Public Relations will also pitch, as the agency has just been taken on by Costa Coffee ...
Coolwhite.com, the upmarket weddings site, is to launch a news service to help plan the 'big day'. Edited by Charlotte Hale, formerly of Conde Nast's Brides magazine, it will be updated daily, carrying details of promotions in related areas such as fashion, catering, beauty and travel. The idea is to offer ...
The RED Consultancy has been hired by SmithKline Beecham to handle its Lucozade Sport brand. The appointment follows that of Hill & Knowlton earlier in the year to handle Lucozade Energy (PRWeek, 5 May). Both brands were formerly held by Bell Pottinger Public Relations. Three agencies pitched ...
Household International's UK subsidiary, HFC Bank, is seeking a new PR agency to handle a six-figure fee account for its Marbles credit card and associated financial services. Martin Rutland, HFC corporate communications director, is considering several UK agencies to handle the next phase - part ...
as much print and broadcast publicity as possible. A week prior to the launch, the story was fed ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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