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MARKETING HELPLINE SERVICE

20 Dec 2001

Number cuts Q: What exactly is a Bango number? A: Bango is a service that converts ... . (According to Forrester Research, for every key press needed to access a mobile service, the potential ... the largest list of accommodation services in the UK, with 76,000 hotels, guest houses and B 110 per 1000 ...

MEDIA BRIEFS: RAJAR to improve radio services monitoring

20 Dec 2001

RAJAR is to launch a host of developments next year to improve monitoring of radio services. Proposals include improved targeting of research samples. ...

DIRECT BRIEFS: DTI launches tools to help customer service

20 Dec 2001

The Department of Trade and Industry has launched a set of tools designed to help companies improve their customer service. Unveiled last week by consumer minister Melanie Johnson, the initiative includes a CD-ROM guide and customer service module which encourages firms to get continuous feedback. ...

MEDIA BRIEFS: Cartoon Network launches interactive games service

20 Dec 2001

Cartoon Network is launching the first channel-branded interactive games service on SkyDigital this week. Initially, Sky's 14 million digital satellite viewers will be able to play Samurai Jack and The Powerpuff Girls in Crystal Crisis. ...

DIRECT BRIEFS: Colleagues Direct Marketing launches full service

20 Dec 2001

Colleagues Direct Marketing is launching a full-service offering to clients, called deep blue C. The offer, which launches next month, will provide a payment-by-results system to clients including ... and strategic service. It recently drafted in Rob Shaw from AXA Sun Life Direct as marketing director ...

DIRECT CHOICE: Challenge TV mailing

20 Dec 2001 | by JO SMITH, Client services director, The Information House

Driving people to watch yet another game show can't be easy. Interaction is the key for me - you want to feel involved. That's why the latest mailing from Challenge TV really works. Not only do I get to construct something by making up the cardboard box, but with it sitting next to the...

CAREERS: Movers - Lowe Live

20 Dec 2001

Mark Cripps has joined Lowe Live as head of digital services. The agency, with clients such as Orange, Saab and 3Com, re-branded from Lowe Direct in March to reflect its commitment to delivering ... of interactive services. ...

STOP PRESS: Millennium Dome to be developed

20 Dec 2001

The Millennium Dome is to be developed as a 20,000-seat sports and live entertainment arena. Lord Falconer, the minister in charge of the attraction, announced a public-private partnership with Meridian Delta, a consortium led by property companies Quintain Estates and Lend Lease and backed by US ...

ATOC slammed by ASA over 'untrue' poster ad claims

20 Dec 2001

, because it implied that service levels had returned to normal. The ASA found the statement, 'Fast and frequent services are back across the rail network' to be untrue because it implied that before the campaign ran, all train operators had returned to pre-Hatfield service levels. But the authority ...

NEW MEDIA BRIEFS: RSPCA overhauls web site

20 Dec 2001

The RSPCA has overhauled its web site through digital agency Lateral in an effort to better educate the public and animal professionals about its aims. The new version, at www.rspca.org.uk, is divided into 14 modules carrying updated animal welfare news, advice and information. Visitors can find ...

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