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DIRECT BRIEFS: Colleagues Direct Marketing launches full service

Colleagues Direct Marketing is launching a full-service offering to clients, called deep blue C. The offer, which launches next month, will provide a payment-by-results system to clients including ... and strategic service. It recently drafted in Rob Shaw from AXA Sun Life Direct as marketing director ...

DIRECT CHOICE: Challenge TV mailing

Driving people to watch yet another game show can't be easy. Interaction is the key for me - you want to feel involved. That's why the latest mailing from Challenge TV really works. Not only do I get to construct something by making up the cardboard box, but with it sitting next to the...

DIRECT: Mazda outsources £1m work for key launches

services agency Amethyst to handle data and creative direct marketing work for Mazda. Amethyst ...

DIRECTWATCH: A monthly analysis of the direct marketing field

networks across all areas of its business, including internet service provision, means it must compete ...

Mazda outsources £1m work for key launches

importer MCL. MCL used in-house marketing services agency Amethyst to handle data and creative ...

Financial firm condemned for exploiting
September 11 attacks

and ISAs has been slammed by the advertising watchdog, after the public complained its mailout...enquiries from clients and the public in the immediate aftermath of the terrorist attacks ...

STOP PRESS: AxiCom joins forces with JHBS

TECHNOLOGY: Tech PR firm AxiCom, led by MD Julian Tanner, has joined forces with Oxford-based direct marketing agency JHBS to provide a more complete promotional and sales service for UK and European tech companies. ...

Agency 2001 recognises a creative year

of service, new business won, financial and management performance. Our selection has been made from ...

No decision on Consignia job losses

business, the Royal Mail delivery specification and outsourcing some non-core services -- were being looked ...

iTouch acquires Worldpop

by mobile phone services company iTouch for an undisclosed sum.

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.