to remove filtersAn Integrated Trial/Repeat Model for New Product Sales
01 Aug 2001 | by PS Fader, B G S Hardie, C-Y Huang
from IRI's BehaviorScan service, and show how the model can be used to examine the differential ...
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Big Brands, Big Trouble
01 Oct 2001 | by Jack Trout
or to volunteer in public his proposed strategy for a project. He does this on Bridgestone with breathtaking ...
Business Marketing: Connecting Strategy, Relationships And Learning - Ise
01 Jul 2001 | by Robert Dwyer and John Tanner
Marketing Channels: Partnerships for Customer Service CHAPTER 10 Integrating Marketing Communications CHAPTER 11 Communicating with the Market: Advertising, Public Relations, Trade Shows CHAPTER 12 IMC ...
21st Century Consumer Society
01 Jun 2001 | by Future Foundation
substantially over the next decade. To order any of these publications please email Rachel Stringer, (rachels@futurefoundation.net), quoting the name of the publication(s), how many copies you would like and your postal address. Orders ...
Amazon.com: Get Big Fast
19 Mar 2001 | by Robert Spector
The story of Amazon's development is set against the backdrop of the larger story of the development of the web, electronic retailing and internet-related share offerings, while examining what exactly has made the site itself such a phenomenal hit -- dedication to customer service, marketing ...
Withering the state: Freeing resources for better public services
01 Jan 2001 | by Tim Ambler
The inverse relation between the size and effectivenenss of government, in peacetime, is a central theme of this paper by Tim Ambler, Senior Fellow, London Business School
Brand Storm: a Tale of Passion, Betrayal and Revenge
01 Jan 2001 | by Will Murray
at the internet phenomenon, the human economy, brand evolution and customer service strategies; "actions", which ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
