20 Dec 2001
| by MediaWeek
markets as providers of trusted local information services." ...
18 Dec 2001
| by MediaWeek
Mobile and email marketing service provider MindMatics has won a contract from T-Motion to build up a text message based, permission marketing service. T-Motion, the mobile online services arm of T-Mobile International, now offers advertisers a permission based marketing service, based on text ...
18 Dec 2001
| by MediaWeek
. Following the website's acquistion by iTouch, the mobile services provider, Worldop will also develop new interactive mobile services, offering clients extra ways to interact with the site's young audience. "Not only are we able to continue the impressive growth of our interactive marketing services but we can ...
18 Dec 2001
| by MediaWeek
and Fox Kids publications. Natalie Tydeman, managing director, online and interactive, FKE, said: "The ...
14 Dec 2001
| by MediaWeek
Way . In it, he said that public service broadcasting was as good as dead, a pointless battle cry ...
special sort of public service broadcaster, experimenting, refreshing the mix. Every now and then its ...
distinctive service, dealing with interests and groups not readily served by commercial television ...
14 Dec 2001
| by MediaWeek
, they know that the reader cannot possibly attach any value to a publication that they haven't had to shell out their hard-earned cash for - money buys a strong association with a publication, so if a publication is free it will just end up in the bin. Secondly, the news-stand is surely the only way ...
14 Dec 2001
| by MediaWeek
Traffic: Sky Box Office feature Sky Box Office is introducing advertising to its service for the first time. From the new year, 90-second slots will be available at the beginning of each feature film. The pay-per-view movie service is offering advertisers two packages, a medium-sized Family ...
14 Dec 2001
| by MediaWeek
. Brin Bucknor, managing director of VNU Business Publications, said: "Our innovative Recruitment Network ...
14 Dec 2001
| by MediaWeek
provides us with a premium direct response media planning/buying service." ...
14 Dec 2001
| by MediaWeek
on to win media contracts for Wella subsidiary Cosmopolitan Cosmetics from Carat, financial services group Media Insurance Services and, more recently, the brief for morning-after pill, Levonelle. Jones parted ...