The Food Standards Agency is to target the catering sector in an attempt to cut incidents of food poisoning by 20 per cent over the next five years. An initial six-month PR campaign will start in the new year to communicate with the UK's estimated 350,000 eateries on the importance of...
PUBLIC AFFAIRS: The Tobacco Manufacturers Alliance is to lose public affairs director John Carlisle at the end of this month. Carlisle will now work as an independent political consultant, having joined the TMA in 1997 after 18 years in Parliament. He will continue as ad hoc adviser to the TMA. ...
KP Foods has handed consumer PR work for its Hula Hoops brands to Revolver Communications. The six-figure appointment comes just a month after Lexis Public Relations resigned its extensive consumer PR brief with KP parent United Biscuits, which included work for the crisps brand (PRWeek, 2 ...
, the rising public awareness of the danger of skin cancer being caused by sun over-exposure has also boosted ...
of Max Factor and signed avant-garde artists to the service of Oil of Olay. No wonder her ...
Snacks giant United Biscuits has appointed Hill & Knowlton on a pan-European corporate and public affairs brief. The firm, whose brands include McVitie's and KP Foods, appointed H ... , with all in-house corporate PR staff being redeployed in other departments. Public affairs ...
and deliver a corporate brand image to specific audiences such as retailers, industry associations, public ...
The biggest sports events of next year will be the focus for a major PR campaign against tobacco advertising and sponsorship. Following extensive public affairs work, the World Health Organisation has teamed up with some of sport's most influential bodies for the campaign. So far ...
and public affairs brief....in other departments. Public affairs was previously handled by sole operator Michels Warren, who ...
-based Merlin Publicity, which has specialised in the food service sector for ten years, has clients including ... Nestle has appointed Merlin Publicity after a four-way pitch to beef up the promotion of its ... , will involve liaising with trade publications, food wholesalers and retailers to promote the food giant ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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