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MEDIA BRIEFS: Worldpop acquired by iTouch

WORLDPOP: Worldpop, the youth marketing company that went into receivership (PRWeek, 16 November), has been acquired by iTouch, the mobile phone business. Worldpop shifted from being a pop content provider online to concentrate on services for 16 to 35-year-olds, such as SMS and e-mails, earlier ...

MEDIA BRIEFS: Gavin Reeve to provide news via mobile phones

POPWORLD: Ex-Smash Hits editor Gavin Reeve is to provide breaking news for under-18 pop fans via mobile phones in a tie-up between mmO2's Genie and content provider Popworld. The service costs up to 3 for ten SMS alerts. Popworld also has a website, TV show and magazine through the Mail ...

Firefly appointed for Hutchison 3G corp comms job

after the company's speaker service and a broadcast and interactive programme. These duties ...

MEDIA: Sky News to offer mobile text messaging service

. The service is part of a raft of technology initiatives announced by Sky. Going live this week ... , with Orange already offering a news service through Ananova for 12p and Vodafone's alerts free through its Vizzavi service. BT Cellnet users can gain free news alerts through a 600-free ...

Orange stages consumer pitch for female book prize

around them. Earlier this month Orange appointed Karen Earl Associates to handle publicity ... and Linda Grant. The awards generated a great deal of publicity last year when a jury compiled ...

Telewest Broadband public affairs review

Telewest Broadband has initiated a full-scale review of its public affairs agencies in light ... . Recently rebranded from Telewest Communications, the firm is seeking one or more public affairs companies ... Broadband head of public affairs Charles Wilby. In Brussels and Edinburgh, Telewest has been using ...

Band & Brown set to boost profile of BT Wholesale arm

services to service providers, other BT businesses and network operators, such as ntl and Telewest. ...

Telewest Broadband public affairs review

LONDON - Telewest Broadband has initiated a full-scale review of its public affairs agencies...Telewest Communications, the firm is seeking one or more public affairs companies to provide external ... picked seven candidates who we believe can deliver what we want,' said Telewest Broadband head of public ... , while in Westminster it has been working with public affairs specialist Butler Kelly, which ...

PUBLIC SECTOR: Wireless Marketing Association appoints Mantra PR

TRADE BODY: The Wireless Marketing Association has appointed technology specialist Mantra Public Relations to handle its PR. The body represents mobile phone network operators and marketers, with the aim of promoting links between the two sectors. Founded last year, the WMA has 29 members including Vodafone ...

PUBLIC SECT0R: Oftel to use APCO for preparations ahead of Ofcom

Oftel has taken on public affairs support as it gears up for the creation of communications super-regulator Ofcom. Public affairs agency APCO has been tasked with assisting the telecoms regulator with its parliamentary work for an initial six-month period. Oftel head of communications ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.