Janet Reger, the lingerie and nightwear brand, has launched its first e-commerce site at www.janetreger.co.uk to challenge competitors such as Agent Provocateur. Web design agency Reading Room overhauled the previous content-only site. It now offers a gift-wrap service and overnight delivery as well as a shopping hints ...
. If defending one's brand means exposing it to the kind of adverse publicity encountered by Levi's last week ... in the broader war will be settled in the far more precarious environs of the court of public opinion ...
the garments in public? The answer from specialists that source, design and manufacture promotional ... be manipulated, and colours. Most suppliers, however, offer a full design service in-house and provide ...
? This argument sounds irrefutable, but it sucks. Research constantly shows the public views ads differently ... the hell guys, fcuk works. Doesn't it prove that the public likes the feel of it? French Connection ... is that fcuk garners publicity because other advertisers obey the rules. If every advertiser employed crude ...
turned the corner with its new Per Una range of clothes, which has been a hit with critics and the public ...
deal with the Canadian marketing services group Envoy. "The two things are not linked," he said ...
If you're a fearless hotshop straining to do gutsy work for gutsy clients, then it seems there's only one way to demonstrate your creative integrity these days. At some point, you have to whip down your pants and moon the general public. More and more of the industry's "cutting ...
marketing, public relations and licensee business development. Byng will be based in London and report ...
the Voluntary Service Overseas. The VSO is looking for people who are interested in a job that comes ... this the agency has enlisted the services of the performance poet Benjamin Zephaniah, who tells us what you can ... things the jury should be forcibly enlisted in the VSO. VOLUNTARY SERVICE OVERSEAS Project: VSO ...
of the public discovering it. The store won't be correcting its lack of brand recognition by promoting ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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