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DIRECT BRIEFS: DTI launches tools to help customer service

The Department of Trade and Industry has launched a set of tools designed to help companies improve their customer service. Unveiled last week by consumer minister Melanie Johnson, the initiative includes a CD-ROM guide and customer service module which encourages firms to get continuous feedback. ...

NEW MEDIA BRIEFS: RSPCA overhauls web site

The RSPCA has overhauled its web site through digital agency Lateral in an effort to better educate the public and animal professionals about its aims. The new version, at www.rspca.org.uk, is divided into 14 modules carrying updated animal welfare news, advice and information. Visitors can find ...

Disney hires former culture minister
as media adviser

on matters of UK public policy in relation to Disney's film and television businesses, and the future ...

BSkyB to refute OFT breach of law finding

's deals with some digital services prevented ITV Digital getting access to channels. The OFT has ...

PUBLIC SECT0R: Consolidated aids Ufi learndirect enrolment

authorities and regional media relations. Citigate Public Affairs handles UK-wide PA, Strategy Wales PA ... ago from company Financial Services. ...

PUBLIC SECT0R: Crisis to extend B&B Xmas campaign

Crisis is to step up its Christmas campaign highlighting the plight of those in hostel and bed and breakfast accommodation in the new year. The current winter campaign, called Hidden Homelessness, aims to show that the reduction in rough sleeping - a success lauded by the Government -...

PUBLIC SECT0R NEWS IN BRIEF: Barnardo's named as Argos charity

BARNARDO'S: Retailer Argos has named Barnardo's as its partner charity for 2002. The deal includes joint promotion of a year-long campaign called Brighter Future For Kids, which aims to raise 400,000 for the charity's children projects. Argos has already donated 100,000 to the campaign.

PUBLIC SECT0R NEWS IN BRIEF: Charity names John Trampleasure

CANCER SUPPORT: Sargent, the charity that provides support to children with cancer and their families, has named John Trampleasure as its marketing and comms director. He was previously development director at lobbying charity Forum for the Future.

PUBLIC SECT0R: Over-the-counter drugs trade body steps up comms

, replacing the director of comms role. PAGB media and publications manager Fraser Woodward said: 'This ...

PUBLIC SECT0R: FSA set to target caterers on food poisoning issue

The Food Standards Agency is to target the catering sector in an attempt to cut incidents of food poisoning by 20 per cent over the next five years. An initial six-month PR campaign will start in the new year to communicate with the UK's estimated 350,000 eateries on the importance of...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.