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MEDIA BRIEFS: RAJAR to improve radio services monitoring

RAJAR is to launch a host of developments next year to improve monitoring of radio services. Proposals include improved targeting of research samples. ...

DIRECT CHOICE: Challenge TV mailing

Driving people to watch yet another game show can't be easy. Interaction is the key for me - you want to feel involved. That's why the latest mailing from Challenge TV really works. Not only do I get to construct something by making up the cardboard box, but with it sitting next to the...

ADWATCH STARS OF 2001

services Amanda Mackenzie describes as "our best-ever awareness performance and a dramatically improved ... -sprinkled Christmas specials, use the 'Woolworths, well worth it' tagline to reflect the store's value, service ... -to-earth popularism has clearly tapped the public consciousness - but O M now has to ensure that the music, such a ...

Camelot fills top post in marketing reshuffle

-to-be appointed directors for sales and marketing , along with player and retailer services director Chris ...

DIRECT: Littlewoods Leisure in £3m account review

the exclusive sponsor of the interactive service supporting programming on ITV Sport. Around two ...

Virgin Radio expands Asian operations

subsidiary of Thailand's biggest media group BEC World Public.

Omnicom in deal with 'Jerry Maguire' agent

." There has been a trend for talent agencies to hook up with corporate public relations and marketing firms ...

Worldpop to relaunch consumer site

services company iTouch for an undisclosed sum...., along with their complementary music alert services, will be revamped. Geoff Smith, managing ... the impressive growth of our interactive marketing services but we can also capitalise on our music heritage ...

Disney hires former culture minister
as media adviser

on matters of UK public policy in relation to Disney's film and television businesses, and the future ...

BSkyB to refute OFT breach of law finding

's deals with some digital services prevented ITV Digital getting access to channels. The OFT has ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.