20 Dec 2001
RAJAR is to launch a host of developments next year to improve
monitoring of radio services. Proposals include improved targeting of
research samples.
...
20 Dec 2001
| by JO SMITH, Client services director, The Information House
Driving people to watch yet another game show can't be easy.
Interaction is the key for me - you want to feel involved. That's why
the latest mailing from Challenge TV really works.
Not only do I get to construct something by making up the cardboard box,
but with it sitting next to the...
20 Dec 2001
| by GAIL KEMP
services Amanda Mackenzie describes as "our best-ever awareness performance and a dramatically improved ...
-sprinkled Christmas specials, use the 'Woolworths, well worth it' tagline to reflect the store's value, service ...
-to-earth popularism has clearly tapped the public consciousness - but O M now has to ensure that the music, such a ...
20 Dec 2001
| by MATTHEW ARNOLD
-to-be appointed directors
for sales and marketing , along with player and retailer services
director Chris ...
20 Dec 2001
| by MARK KLEINMAN
the exclusive
sponsor of the interactive service supporting programming on ITV
Sport.
Around two ...
20 Dec 2001
| by Claire Billings,
subsidiary of Thailand's biggest media group BEC World Public.
19 Dec 2001
| by Staff,
."
There has been a trend for talent agencies to hook up with corporate public relations and marketing firms ...
18 Dec 2001
services company iTouch for an undisclosed sum...., along with their complementary music alert services, will be revamped.
Geoff Smith, managing ...
the impressive growth of our interactive marketing services but we can also capitalise on our music heritage ...
18 Dec 2001
| by Jennifer Whitehead,
on matters of UK public policy in relation to Disney's film and television businesses, and the future ...
17 Dec 2001
| by Jennifer Whitehead,
's deals with some digital services prevented ITV Digital getting access to channels.
The OFT has ...