to remove filtersPRCA announces new link-up with the IPA and MCCA
06 Dec 2002
The PRCA has announced a decision to join a 'Big Tent' federation of marketing services
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Analysis: Haines sees PR benefits in 'Big Tent'
13 Dec 2002 | by Adam Hill
but this is saying PR consultancies are squarely in the marketing services camp.' His clear implication is that practitioners in healthcare, internal communications, IR, public affairs and financial PR are unlikely to get ... ,' he admits. Despite this, he says: 'A lot of the marketing services groups, nearly all of which ...
Sutton to embark on PR firm buying spree
01 Nov 2002
chest to fund the creation of a full-service European agency network through a mass acquisition spree.
INTERNATIONAL BRIEFS: Pfizer axes plans for blitz
11 Oct 2002
public opinion of the industry. But after reviewing its options, Pfizer has hired National Media
PRCA gauges the outcome of group merger with allies
13 Sep 2002 | by JOE LEPPER
the creation of a single marketing services association, a federation of bodies or retaining the status quo ... . PRCA chairman Graham Lancaster said: 'Public relations consultancies face similar issues as advertising ...
Ad baron Page is mooted to secure Cordiant Comms
13 Sep 2002
Page said that while no formal bid had been made for the troubled group, it was an option being discussed as part of the future strategy for AIM-listed holding company NWD, for which he acts as a director. One option being mooted is to buy Cordiant and sell some of the marketing services assets. FD, which ...
INTERNATIONAL: Coke forces Pepsi off Ogilvy's books
06 Sep 2002 | by SANGEETA MULCHAND
Coca-Cola external affairs director Katie Meech, confirmed that 'part of that realignment naturally included a clause preventing creative services for competitor accounts'. Sources close to Pepsi ... providing its services for Pepsi on 15 July. 'We play by the rules and have already set up a new team (to ...
Cordiant denies PR arm sell-off
05 Sep 2002 | by Staff,
A spokesman for the marketing services group denied rumours the company was to sell some assets in a bid to revitalise its business -- a move which reports suggest would coincide with Bungey's resignation, expected to be announced with Cordiant's full-year results set for release tomorrow. "Financial ...
PRCA deliberates sectoral merger to single service
16 Aug 2002
into a single uber-marketing services body will be made within the next two months.
STOP PRESS: Joined Up Communications joins banksidecentral
16 Aug 2002
FINANCIAL SERVICES: Joined Up Communications, launched last month by former Barclays head of PR
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
