to remove filtersGillette develops debut direct work
19 Dec 2002 | by Mark Kleinman,
-president, global marketing services. If you have an opinion on this or any other issue raised on Brand Republic ...
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Adam Crozier named Royal Mail chief executive
19 Dec 2002 | by Gordon MacMillan,
leadership jigsaw. The combination of Elmar Toime's experience in postal services and Adam Crozier ... Royal Mail to being 'the best postal service in the world'." Crozier becomes chief executive ... of the top-rated postal services in the world. Crozier takes over from the Royal Mail's current chief ...
DIRECT BRIEFS: DM campaign informs about epilepsy
19 Dec 2002
The public is being informed about epilepsy with a direct mail campaign sent to 10,000 GP surgeries
DIRECT: Gillette develops debut direct marketing work
19 Dec 2002 | by MARK KLEINMAN
-president, global marketing services. ...
DIRECT MARKETING: E-mail adds value to DM campaigns
19 Dec 2002 | by DAVID MURPHY
savvy with the internet." And Greg Sendell, client services director at marketing agency Toast ... and services to such customers, but it must give the customer the opportunity to opt out of receiving further e ...
UK marketing spend set to lead growth in 2003
18 Dec 2002 | by Claire Billings,
that marketing spend could rise in the US next year was backed up by a consumer retail financial services company. "We are growing, so we are doing more public awareness and more branding," the unnamed company said ...
Parker Baines appoints creative director
18 Dec 2002 | by Staff,
LONDON - Parker Baines, the UK creative services catalogue specialist, has appointed Jason Read...owned Parker Baines has built a reputation for delivering creative services for some of the UK's leading ... offer significantly more services in-house than many of our competitors, with the capability to take ... ." The agency offers range of services undertaken includes everything from brochure and catalogue design, layout ...
Virgin Flightstore targets travel industry
18 Dec 2002 | by Claire Billings,
LONDON - Virgin Flightstore, the online booking service for the travel industry, is using a...The drive, developed by Oxfordshire-based independent full-service agency The JJ Group, follows research that showed that the majority of independent travel agents think that Virgin Flightstore only ... to clarify our service offering to them." The campaign involves two executions which will appear 24 times ...
Shazam targets students for music service
17 Dec 2002 | by Jennifer Whitehead,
LONDON - Shazam, the music service that solves those annoying 'what is that song...' questions...The mainly sales promotion activity for the mobile service will be two-fold, targeting student ... in student bars. Bar staff will also be briefed to show people how the service operates. The second part ... :20 Promo. Shazam is a song identification service that works via mobile phone. When users hear a song ...
Xbox launches £2.5m mail and online CRM drive
17 Dec 2002 | by Claire Billings,
Republic is the hybrid agency created 18 months ago out of digital services specialist Agency.com and direct marketing agency Claydon Heeley Mason Jones, offering a mix of digital and below-the-line services ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
