to remove filtersDATA 2002: Data-where are we up to?
26 Nov 2002 | by David Payne
Publications in association with Royal Mail. Presentation by David Payne, chairman, Institute of Direct
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Customers switching behaviour: satisfaction not enough
16 Dec 2002 | by John Oliver
The research was conducted with a large regional service provider and investigated the reasons ... that customer service played their decision to switch service providers. The findings from a survey of 52 ex ... % of members were very satisfied with the facilities and satisfied with the level of customer service provided ...
DATA 2002: building market share through intelligent application of data and technology
26 Nov 2002 | by John Regan and Geoff Love
Publications in association with Royal Mail. Presentation by Geoff Love, CRM director, Home Service and John...look at how the home service is applying intelligent data analysis and technology to become one ...
DATA 2002: bringing customer modelling to life
26 Nov 2002 | by Unette Spencer and Ross Duncan
Publications in association with Royal Mail. Presentation by Unette Sencer, managing director, First T and Ross
DATA 2002: how data contributes to making tesco the most profitable retailer in the UK
26 Nov 2002 | by Matthew Keylock and Crawford Davidson
Publications in association with Royal Mail. Presentation by Matthew Keylock, director of retail solutions
DATA 2002: Increase Your ROI through supression
26 Nov 2002 | by Martin King
Publications in association with Royal Mail. Presentation by Martin King, business development director
DATA 2002: protecting your brand through quality data
26 Nov 2002 | by Ann Gowan
Publications in association with Royal Mail. Presentation by Ann Gowan, direct marketing director
DATA 2002: respecting your customer
26 Nov 2002 | by Alex Walsh
Publications in association with Royal Mail. Presentation by Alex Walsh, head of legislative development, Royal
DATA 2002: The value of customer segmentation in a limited transaction environment
26 Nov 2002 | by David Green and Mark Greenhouse
Publications in association with Royal Mail. Presentation by David Green, head of marketing, GB Group and Mark
DATA 2002: ultimate data management challenge; centrica's project jupiter
26 Nov 2002 | by Nick Smith
Publications in association with Royal Mail. Presentation by Nick Smith, director of marketing strategy
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
