'TIS THE SEASON TO ADVERTISE
19 Dec 2002 | by JANE SIMMS
of publicity at the Department for Transport (DfT). Drink-drive advertisements now appear at other times ...
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DIRECT MARKETING: E-mail adds value to DM campaigns
19 Dec 2002 | by DAVID MURPHY
savvy with the internet." And Greg Sendell, client services director at marketing agency Toast ... and services to such customers, but it must give the customer the opportunity to opt out of receiving further e ...
Unilever brands to carry revamped corporate ID
18 Dec 2002 | by Ravi Chandiramani,
the services of Wolff Olins. "Its work is currently in progress and is not expected to be completed or yield ...
RAF aims to motivate in face of Gulf War build-up
18 Dec 2002 | by Jennifer Whitehead,
Airforce shows potential recruits what the service can offer those wanting to do something different
United appoints Mediaedge:cia to $60m media business
18 Dec 2002 | by Claire Billings,
services agencies would be unaffected. Jerry Dow, United's director for worldwide marketing ...
UK marketing spend set to lead growth in 2003
18 Dec 2002 | by Claire Billings,
that marketing spend could rise in the US next year was backed up by a consumer retail financial services company. "We are growing, so we are doing more public awareness and more branding," the unnamed company said ...
BBC World gets rival CNBC busted for misleading ads
18 Dec 2002 | by Jennifer Whitehead,
LONDON - A spat has broken out between BBC World and CNBC over which financial news service has..., purporting to show the service's audience of "high net-worth individuals", "senior decision makers" and those ...
McCann WorldGroup wins $40m mobile telecoms work
18 Dec 2002 | by Jennifer Whitehead,
it needed a full-service network. McCann pitched against Publicis Groupe-owned Leo Burnett, which worked ... , FutureBrand for brand work and Weber Shandwick Worldwide for public relations. Tito Alai, marketing director ...
SMG reopens sale after Gannett tries to cut Herald price
18 Dec 2002 | by Jennifer Whitehead,
, to determine whether it will be in the public interest and if the sale will reduce competition in any ...
Parker Baines appoints creative director
18 Dec 2002 | by Staff,
LONDON - Parker Baines, the UK creative services catalogue specialist, has appointed Jason Read...owned Parker Baines has built a reputation for delivering creative services for some of the UK's leading ... offer significantly more services in-house than many of our competitors, with the capability to take ... ." The agency offers range of services undertaken includes everything from brochure and catalogue design, layout ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
