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Smith & Wesson looks for new branding opportunities

19 Dec 2002 | by Staff,

are actively looking to LMCA to attract new licensing partners in the industrial-based product and service ...

Fast food out but tribes and anti-glamour in for 2003

17 Dec 2002 | by Jennifer Whitehead,

, we are aware that things are not quite normal. This is why we're turning to products, services ...

Xbox launches £2.5m mail and online CRM drive

17 Dec 2002 | by Claire Billings,

Republic is the hybrid agency created 18 months ago out of digital services specialist Agency.com and direct marketing agency Claydon Heeley Mason Jones, offering a mix of digital and below-the-line services ...

Profits up at Ten Alps as advertising arm performs well

10 Dec 2002 | by Jennifer Whitehead,

Bob Geldof KBE and chief executive Alex Connock in 1999. It became a public company via a reverse ...

HEALTHCARE PR: A day in healthcare PR

22 Nov 2002

surgical-based treatments. Wake is handing over the brief to Wood although his public affairs role means ... major meetings, so a lot of Wake's everyday jobs simply didn't happen. That includes his public affairs ...

CAMPAIGNS: condomi fun strategy has dual purpose - E-PR

08 Nov 2002 | by LYNNE ROBERTS

target audience of 18 to 30-year-olds. As approximately 40 per cent of the condom-buying public ...

Console game ads banned for being offensive

06 Nov 2002 | by Claire Billings,

' explanations, the ASA upheld the complaints against both ads because, although neither publication is aimed ...

PRWEEK AWARDS: Product & Promotion - Healthcare: OTC/Consumer

01 Nov 2002

of clinical trials; creating news angles focusing on individuals and the benefit to public health, and using ... information and services. Finalists Johnson Johnson.MSD Consumer Pharmaceuticals Launch of Pepcidtwo Jo Spink Public Relations Those Who Tan Australian, Think Australian - The UK Launch of Banta ...

PRWEEK AWARDS: Product & Promotion - The AstraZeneca UK Award - Healthcare: Ethical

01 Nov 2002

In the UK there are over 1.4 million people diagnosed with diabetes, with a further one million yet to be diagnosed. A National Service Framework for Diabetes is being developed by the government ... ,000 unique visits. The scheme was publicised via a series of PR and public affairs activities, which ...

PUBLIC SECT0R BRIEFS: Groups to take part in debate

18 Oct 2002

PHARMACEUTICAL: Consumer and pharmaceutical groups are to take part in a House of Commons debate on 21 Monday on the issue of media restrictions on prescription medicines. Those taking part include Trevor Jones, director general of the Association of the British Pharmaceutical Industry and Allan Asher,...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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