to remove filtersPRIVATE VIEW: Dave Alexander is the joint creative director at Banks Hoggins O'Shea/FCB
29 Nov 2002
is "yes". The BBC has a new service called Freeview that's free, but costs £99. Which, according ...
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Fast food out but tribes and anti-glamour in for 2003
17 Dec 2002 | by Jennifer Whitehead,
, we are aware that things are not quite normal. This is why we're turning to products, services ...
Neogama BBH takes on Levi's entire Latin American business
22 Nov 2002
The clothing giant decided to move its Brazilian business to Neogama out of its incumbent Sao Paulo agency, FAM, after a consultation with BBH. The move means that Levi's is serviced by each of BBH's five international offices. BBH is now looking to persuade other international clients ...
Boots plans Mini-Mode kids clothes
21 Nov 2002 | by MARK KLEINMAN
-profile move into Wellbeing services....in recent years has been to diversify into Wellbeing services, such as dentistry, laser eye surgery ... have blamed its concentration on Wellbeing services for the downturn in profits. Mini ...
PRIVATE VIEW: James Lowther, the chairman of M&C Saatchi
15 Nov 2002
of the paucity of puns about the French Resistance, Secret Service and The Joystick. Victoria Cross was the best ... Client: Tony Allsworth, head of transport publicity Brief: Help persuade 17- to 25-year-old males ...
NEWS BRIEFS: Timberland to use Italy as testbed
07 Nov 2002
. The format could be rolled out to the UK. Timberland is also hunting a European marketing services manager.
PRIVATE VIEW: Peter Souter is the executive creative director at Abbott Mead Vickers BBDO
11 Oct 2002
: Possibilities Client: Amanda MacKenzie, director of marketing services Brief: Generate excitement ...
BRAND HEALTH CHECK: Gucci - Is Gucci for the masses damaging the brand?
10 Oct 2002 | by BEN BOLD
shoes, handbags, clothes and accessories to the fashion-hungry public. However, the Gucci Group ... , crucially, public relation coups like those orchestrated by rival brands such as Versace, Louis Vuitton ... targeting people who are in the public eye. - Carry out relationship marketing with the best customers ...
Superbrands case studies: Timberland
04 Oct 2002
programmes for employees, called Path of Service. This allows each full-time member of staff across the world ... pledged 40,000 hours to America's Promise and increased paid community service time for employees to 40 ... to the community environment around them. In 2001 Timberland will be taking six members of the public from ...
Advertising goes quiet as world pauses
13 Sep 2002
it will use as a file-sharing service for porn movies. When marketing efforts prove too successful ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
