to remove filtersBRANDING: Shell plans own-brand food for petrol stations
19 Dec 2002 | by TANIA MASON
Shell is piloting a range of convenience food items in service stations in The Netherlands which
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B&Q launches loans service for financing DIY work
19 Dec 2002
B Q is taking another step into the home finance market with the launch of a loan product designed to help consumers budget for costly new year renovation projects.
UK marketing spend set to lead growth in 2003
18 Dec 2002 | by Claire Billings,
that marketing spend could rise in the US next year was backed up by a consumer retail financial services company. "We are growing, so we are doing more public awareness and more branding," the unnamed company said ...
Parker Baines appoints creative director
18 Dec 2002 | by Staff,
LONDON - Parker Baines, the UK creative services catalogue specialist, has appointed Jason Read...owned Parker Baines has built a reputation for delivering creative services for some of the UK's leading ... offer significantly more services in-house than many of our competitors, with the capability to take ... ." The agency offers range of services undertaken includes everything from brochure and catalogue design, layout ...
Fast food out but tribes and anti-glamour in for 2003
17 Dec 2002 | by Jennifer Whitehead,
, we are aware that things are not quite normal. This is why we're turning to products, services ...
Google offers online shoopers the chance to Froogle
13 Dec 2002 | by Staff,
shopping service giving users access to online merchants selling the products they want.
MEDIA CHOICE: Till receipts
12 Dec 2002 | by BRIAN GIBB, Director, Promotional Risk Management
-selling other services (up to 25% off car insurance through Sainsbury's Bank), selling the space for promotions ...
McDonald's chief is latest casualty at burger chain
06 Dec 2002 | by Claire Billings,
with the publication of books such as 'No Logo' and 'Fast Food Nation', which have given large US brands such as McDonald's bad publicity. The battle with fast food rivals such as Burger King and KFC has also seen ...
OPINION: Mills on ... Carphone Warehouse
06 Dec 2002 | by DOMINIC MILLS, dominic.mills@haynet.com
Whoever it was who said you should never underestimate the British public's taste only got it half...agency, Ogilvy Mather. Personally, if the public had complained about the posters as examples of bad ... to position Carphone Warehouse as a service partner to mobile phone users. Margins in the ultra ... , it's just that the service offer itself is uncompelling. Such as it is, it appears to comprise ...
WHY CLIENTS GO SOLO: In the current economic downturn, are agencies an expensive luxury?
06 Dec 2002 | by LUCY AITKEN
well-trodden by a few media owners that have set up their own in-house units to service their creative ... going independent, 4creative was Channel 4's in-house creative services unit, the centre for Channel 4's ... in the public eye for the rest of the decade. Toscani focused on issues such as Aids, war and discrimination ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
