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Animal lovers cry foul over Carphone Warehouse ad

". Advertisers know that using animals in ads can be a sure-fire way of guaranteeing publicity for advertising ... of the public said would undermine genuine attempts to find lost pets. If you have an opinion on this or any ...

McCann WorldGroup wins $40m mobile telecoms work

it needed a full-service network. McCann pitched against Publicis Groupe-owned Leo Burnett, which worked ... , FutureBrand for brand work and Weber Shandwick Worldwide for public relations. Tito Alai, marketing director ...

Fast food out but tribes and anti-glamour in for 2003

, we are aware that things are not quite normal. This is why we're turning to products, services ...

Shazam targets students for music service

LONDON - Shazam, the music service that solves those annoying 'what is that song...' questions...The mainly sales promotion activity for the mobile service will be two-fold, targeting student ... in student bars. Bar staff will also be briefed to show people how the service operates. The second part ... :20 Promo. Shazam is a song identification service that works via mobile phone. When users hear a song ...

NTL in £85m broadband deal with AOL

LONDON - AOL and NTL have signed an £85m deal that will see the internet firm's broadband service...The new deal is to run over a four-year period and follows the launch of the AOL Broadband service ... coverage of any broadband service provider in the UK and help us to build a leadership position in the high-speed market." It is seen as an important move for AOL because its UK broadband service is only currently ...

NEWS BRIEFS: Neverfail marketing director leaves company

's decision to scale back its attempts at being a service provider to concentrate on being purely a products

Watchdog rejects humour claims for punching ads

LONDON - A campaign created by HHCL & Partners for Easynet's broadband service has been banned...The campaign for Easynet's business broadband service showed bosses punching their employees ... in the face. A total of 15 complaints were received from the public, objecting to the violence of the images ... cause offence to the general public and the campaign was tested via focus group research prior ...

Npower mailing slammed by watchdog

A member of the public complained about the mailer after he received his quarterly bill and found that the advertiser had lowered the standing charge, but increased the unit charge. As this resulted in his electricity bill being higher, the complainant objected to the Advertising Standards Authority ...

Radio Times to produce tailored edition for NTL viewers

The new weekly will contain programming for channels carried on NTL, including the UK's terrestrial stations, as well as information about NTL services and offers, news, features and celebrity ... will be offered the first four issues at the same price as the NTL Guide, which ceases publication in December ...

Smiley-Jones helps form marketing and advertising agency

, British Gas and Hoverspeed. It will be responsible for the financial services provider's in ... advance purchase Apex fares and Dover to Calais Seacat service. And the agency will produce digital work ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.