to remove filtersDATA 2002: bringing customer modelling to life
26 Nov 2002 | by Unette Spencer and Ross Duncan
Publications in association with Royal Mail. Presentation by Unette Sencer, managing director, First T and Ross
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Customers switching behaviour: satisfaction not enough
16 Dec 2002 | by John Oliver
The research was conducted with a large regional service provider and investigated the reasons ... that customer service played their decision to switch service providers. The findings from a survey of 52 ex ... % of members were very satisfied with the facilities and satisfied with the level of customer service provided ...
DATA 2002: ultimate data management challenge; centrica's project jupiter
26 Nov 2002 | by Nick Smith
Publications in association with Royal Mail. Presentation by Nick Smith, director of marketing strategy
DATA 2002: Update on the data protection act & new legislation
26 Nov 2002 | by Jean-Paul Dacosta
Publications in association with Royal Mail. Presentation by Jean-Paul Dacosta, corporate finance partner
Developing a brand performance measure
01 Nov 2002 | by de Chernatony, Harris, Christodoulides
measure was developed for corporate financial services brands. Churchill's (1979) paradigm was adopted. A...Ten financial services organisations provided access to their consumers. Following a postal survey ... and reliable brand performance metric was developed for brands in different sectors of financial services. We focused on financial services as they represent one of the biggest services sectors (Lovelock, 2000 ...
Customer-centred organisations
01 May 2002 | by BestofBiz
Keeping the customer centre stage Customers are often looking to solve a specific problem rather than buy a specific product or service. People buy in order to improve, or at least maintain, their well-being. They don t want a new product or service as much as they want to know what it can do ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
