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Boots in controversial tie-up for Atkins range UK launch

on health, Atkins Nutritional has struck lucky. A recent survey found that the majority of the UK public ... that it is simply responding to public demand. Roger Spicer, Atkins managing director in the UK, said: "We are responding to demand from the public. Currently, some 6,000 people are buying American products over ...

THE BOOK OF LISTS: The 10 best UK TV commercials

the moustachioed runners into the stratosphere of the public consciousness. Clever, catchy and with legs (in both ... the new directory enquiries service to the top of the pile, outperforming BT. Agency: WCRS Writer ...

Ford StreetKa - a new star shines over the old brand

% of the press coverage was in lifestyle rather than traditional automotive publications, which is unprecedented ... of products service and communication. Here the product was designed as a piece of communication that had to change the perception of the brand as a whole: the car as a celebrity. The product is of a service ...

Mr Kipling pulls exceedingly offensive ad from television

airing the advertisement, both among the general public and with church congregations. We also sought ...

Post Office set for ad boycott of MoS over rural closures

by demonstrating the breadth of services available in branches. "Everyone knows they can send parcels with us, but we're also the UK's biggest bureau de change provider, we have a new financial services joint venture with the Bank of Ireland, and we offer banking services with partners such as LloydsTSB," he said. Steele ...

United Business Media makes good second-half progress

research products and consulting services, and shares with NOP World a leading position in the automotive, financial services, healthcare and media sectors in their respective markets. In a statement, UMB said ...

SERVICES HELPLINE

of units. The products and service are backed by an experienced team of field operatives and professional ... offers a rental service. The right staff Q: We need promotional staff for an event we are organising ... Armada (020 7224 3040). - Sam Solley takes the hassle out of finding the right product or service - you ...

MEDIA BRIEF: BSkyB hails growth of dating service

BSkyB has hailed the growth of its TV-based dating service after unveiling figures which show

DIRECT BRIEF: Direct Mail Information Service results revealed

The Direct Mail Information Service has revealed that UK consumers now purchase 26bn worth

NEWS BRIEF: Haymarket Publishing ties up with National Children's Bureau

Haymarket Publishing has tied up with the National Children's Bureau for the launch of public

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.