to remove filtersDIRECT: Depaul Trust nets DMA's Grand Prix for DRTV activity
18 Dec 2003
Services. Story was rewarded for its Glenmorangie work. ...
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DIRECT BRIEF: Direct Mail Information Service results revealed
18 Dec 2003
The Direct Mail Information Service has revealed that UK consumers now purchase 26bn worth
AGENCY 2003: Below The Line Agency of the Year - Harrison Troughton Wunderman
18 Dec 2003
' international business and IBM's Global Business Services. One of HTW's differentiating factors is its ... Services felt it was not a major player in the UK banking sector and briefed HTW to remedy this. The agency ... for IBM Global Services, M G, Xerox and Thresher. It also won in the business-to-business category ...
OgilvyOne wins below-the-line agency of the year
17 Dec 2003 | by Staff,
-the-line agency award-winner not simply for the strength of its below-the-line services -- online and offline ... its OgilvyOne ambassadors and its award-winning creative services". On the O&M above-the-line win ...
Case Study: Homebase customer magazine
17 Dec 2003
publication, the visits and purchases are measured, using the unique barcode on their loyalty card, against a ...
The outlook for inserts is not quite as it seems
17 Dec 2003
and the publication it is to appear in. This is then delivered by the insert manager to the client to show ...
Allianz Cornhill revamps database for increased DM
16 Dec 2003 | by Claire Billings,
LONDON – Financial services firm Allianz Cornhill is using a CRM drive aimed at boosting revenues...The financial services group's customer database was rebuilt a year ago by WWAV-owned marketing services firm Identex. The records have been segmented and profiled to provide behavioural and geo ... . The information will allow the financial services giant to cross-sell its home and car products to customers ...
THE BOOK OF LISTS: The 10 Best DM Campaigns
16 Dec 2003
to IT directors in the public sector who felt that IBM's Tivoli software was too expensive for their budgets ... Mail "flower mailing" It's not easy to persuade a bruised public that the Royal Mail is an efficient service, especially when wildcat strikes are rife and post boxes are nailed shut. This was OgilvyOne ...
Havas predicts upturn in marketing spend next year
12 Dec 2003 | by Claire Billings,
, said spend on marketing services is set to rise 4.6%. The survey found that spending on traditional ...
Direct mail sales up 4.7% this year according to DMIS
12 Dec 2003 | by Staff,
LONDON - Fresh research by the Direct Mail Information Service suggests that sales via direct mail
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
