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AGENCY 2003: Field Marketing Agency of the Year - Best of the rest

Mercedes, Gillette and others. CPM offers an integrated field and telemarketing service. It claims ... services director and FMC council member Nick Conway. In one strikingly successful campaign carried out ... -network merchandising service in Asda stores, increasing sales by some 20% and boosting compliance from 30% to 95 ...

Brand defence - effective protection

registration papers, it had become so recognisable it had taken on a distinctiveness in the public realm ... , it had become so recognisable it had taken on a distinctiveness in the public realm." The congested ... or services to be provided under that brand. The reasoning behind this is understandable. For example, if a ...

London 2012 appoints Haymarket and Syzygy

The new-look web site will be launched next month, replacing the temporary one. It will be the main platform for communicating the latest progress of the 2012 bid to Londoners via a range of interactive services. Haymarket Customer Publishing will produce the first official brochure for major ...

DIRECT: Depaul Trust nets DMA's Grand Prix for DRTV activity

Services. Story was rewarded for its Glenmorangie work. ...

Renault picks head of UK customer arm

-commerce and customer services departments. Responsibility for these areas was previously split between the marketing and services departments. The rejig means parts of the remits of director of e-commerce Richard Harrison ...

Post Office set for ad boycott of MoS

by demonstrating the breadth of services available in branches. "Everyone knows they can send parcels with us, but we're also the UK's biggest bureau de change provider, we have a new financial services joint venture with the Bank of Ireland, and we offer banking services with partners such as LloydsTSB," he said. Steele ...

BRAND HEALTH CHECK: Barnardo's - Have Barnardo's shock ads alienated donors?

and risked turning the public against it? We asked Paul Kitcatt, creative partner of KitCatt Nohr Alexander ... efforts in communicating to key stakeholders through public relations, public affairs and research. ...

EDITORIAL: Ads must not only be memorable but also true to reality

featured genuine staff, most notably Howard Brown. It personalised the cold world of financial services ... strategy of employing older, more experienced staff so that shoppers receive better service and advice ... find the service better than they expected from the ads. B Q and Halifax are to be commended ...

General Mills shakes up senior marketing roles

Fellow commercial director Mark Lloyd has also moved to a new role, heading General Mills' European food service brands. As marketing director, Hipkiss will concentrate on retail brands, adding ... will take responsibility for the food services side of these brands as well as Pillsbury/Jus-Rol. Both ...

MARKETING MIX: Time to cop a seasonal snog

In fact, a recent survey by internet service provider Tiscali revealed that those who work in these industries are by far the most likely to have had an intimate liaison with a workmate. An incredible 93% of people in advertising and marketing admitted to indiscretions with a colleague. Mix is proud ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.