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PPA backs magazine advertising in £5m marketing push

magazines, a more knowledgeable sales force delivering a better service, and dialogue between the magazine ...

Echo's Murray to head ValueClick e-mail division

LONDON - Marketing services company ValueClick has established an e-mail marketing arm and hired...Murray joins after a two-year stint at DM specialist Echo, and is tasked with launching ValueClick's e-mail marketing service to UK advertisers. She has eight years experience in the sector, and has ... database aimed at the agency's clients. Murray said that the promotion of the email marketing service ...

Times Online broadens appeal with business relaunch

of the Times Online with advertisers had allowed it to keep the service free. "The re-launch of the Business ...

CAMPAIGNS: Video venues inspire global conferencing - B2B PR

of the face2face service to two audiences: those who would install and run the equipment - called venue partners - and business users, who would either subscribe to the service or pay per use. Strategy ...

CRISIS MANAGEMENT: Ready For Action

It has been a year of discontent. Neither public nor private sector operations have escaped ... ), by KRC Research, revealed that less than half (32 per cent) of public sector PROs said they felt 'very ... cases, public sector organisations will already be prepared and often have enough resources. 'The ...

BBC and Haymarket agree customer publishing deal

to develop lifestyle publications." If you have an opinion on this or any other issue raised on Brand ...

Surviving a recession -- supplier relationships

and services and advantageous pricing. Value for money is always a priority so when selecting a supplier invite ... meetings, evaluating operations while assessing whether their goods and services are meeting your ...

TECHNOLOGY: Crackdown on Spam

the Independent Committee for the Supervision of Standards of Telephone Information Services (ICSTIS) recently ... services for customers, in conjunction with ICSTIS. Last month, Sicap, part of Swisscom Mobile, ran a ... and services without prior agreement of the recipient. Any breach will be a criminal offence liable to a fine ...

Royal Mail brings in peer to avoid future strikes

The Communications Workers Union and Royal Mail came to a back-to-work agreement on Monday after weeks of unofficial strikes across the UK, and are now in talks with conciliation service Acas. Royal ... of high-quality, competitively priced services." If you have an opinion on this or any other issue ...

Saab targets dealers with mailer on genuine parts

service and repair its cars but are not franchised dealers, to encourage them to buy genuine Saab parts....A mail pack, devised by Leicester-based full-service marketing agency CWA, was sent out to 158 garages on the Saab database, to encourage them to buy their parts from direct sales division, Saab Parts Direct, rather than from alternative suppliers. The pack contained a card with the headline "everyone ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.