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MEDIA BRIEF: Vodafone users receive stories

as part of a new text service. Standard content will include an industry section, a business in brief

TECHNOLOGY: Mobile Evolution

Mobile telecoms is set to shift its PR focus to business services, says Mark Johnson...operators are shifting their focus from the consumer market to providing wireless services aimed at helping ... for the PR industry. According to telecoms, software and IT services advisers Ovum, UK revenue from data services will rise from 1.9bn this year to 4bn by 2007. This growth is largely expected to come from ...

MEDIA BRIEF: CNN links with Nokia

CNN: Broadcaster CNN has linked up with Nokia to make its news and information alert service

Profile: William Ostrom, The Number

William Ostrom seems a happy man. The director of communications for 118-118 directory enquiries firm The Number bagged some free publicity last week when the 1970s-style runners fronting the company's publicity onslaught appeared on Channel 4 reality show The Salon. That, and the runners' appearance on BBC ...

Analysis: End of 192 escalates PR battle for market share

on directory enquiries with it. Adam Hill looks at the PR battle between the new services vying to dominate...For the first time, the public has a choice over whom to call for directory enquiry services. These services, all carrying the prefix 118, offer PROs a gilt-edged invitation to help clients capitalise on a ... that only a third are actually using any of the new services. In theory, providers such as BT, with its ...

CAMPAIGNS: Telewest PR launches its 2Mb service - Consumer PR

Cable giant Telewest Broadband launched a trial 2Mb service in April 2003 to meet cyber junkies' demand for a high-speed internet service faster than standard broadband. To ensure the success of the service, the company set out to educate mainstream consumers about the benefits of ultra-fast internet ...

INTERNATIONAL: O2 Ireland completes its comms overhaul

DUBLIN: Mobile services firm O2 has completed a PR agency overhaul in the Republic of Ireland...O2 Ireland communications director Edel O'Leary has hired four agencies: Drury Communications, Fleishman-Hillard Saunders, Slattery Communications and Simpson Financial and Technology Public Relations ... developments. Fleishman-Hillard Saunders will handle public affairs, Simpson will be responsible for B2B work ...

INTERNATIONAL: Alcatel appoints Porro as part of top-level reshuffle

infrastructure and services, and whose rivals include Lucent - has predicted a gloomy outlook for the telecoms ...

PROFILE: Glenn Manoff, O2 - Manoff ready to pen a new chapter for O2

With mobile services firm O2 celebrating its first birthday this week, this is just the right time ... held a couple of journalistic roles, as an editor for Petroleum Argus Publications and then business ... -generation (3G) services in the second half of next year; promoting customer take-up of the services will offer ...

O2 set to pitch corp PR and review Midnight

Mobile services firm O2 is to stage a pitch to bring in corporate PR support for the first time.

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.