to remove filtersCase Study: Homebase customer magazine
17 Dec 2003
publication, the visits and purchases are measured, using the unique barcode on their loyalty card, against a ...
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MEDIA: BBC hails rise in Freeview households
18 Dec 2003 | by Poppy Brech
Sales of free digital service Freeview are running at an all-time high of 100,000 a week in the approach to Christmas, according to the BBC. This compares with peak sales of 55,000 a week last year. The BBC claims that the growth of Freeview, alongside that of satellite and cable, means more than half ...
Direct mail sales up 4.7% this year according to DMIS
12 Dec 2003 | by Staff,
LONDON - Fresh research by the Direct Mail Information Service suggests that sales via direct mail
WORLD: ANALYSIS - Omnicom's networks shine in cautious worldwide markets
12 Dec 2003 | by Lucy Aitken and Robin Hicks
the $150 million account for the mobile phone service Nextel Communications, while TBWA\London was awarded ...
DIRECT MAIL SHOWCASE
11 Dec 2003 | by Ken Gofton
. NATIONAL BLOOD SERVICE GETS PERSONAL Client: National Blood Service Agency: Kitcatt Nohr Alexander ... service account in 2002. Initial mailings targeted existing donors, using gentle humour to encourage them ... benefited from the service, the direct marketing focuses on ordinary people. "This is true integration ...
New Powerhouse reviews agencies
11 Dec 2003 | by Ben Carter
Samuels has started a comprehensive review of all New Powerhouse's third-party agency arrangements, understood to be worth more than 6m. "We will require lots of service providers, including a marketing agency that can respond to all our requirements, such as brand and product marketing," he said. Equinox ...
PROFILE: Power broker - Nigel Samuels, Commercial director, New PowerHouse
11 Dec 2003
customer service as a unique selling point against bigger competition. He commissioned the well ... service. There is much to do, so no surprises that Samuels is on the look-out for more marketing staff ...
Trio of ticketing brands unveil merged identity See
10 Dec 2003 | by Emily Rogers,
Ticketmaster by offering customers a personalised event information service. It will build on its database ...
Page and Gray join forces to start NWD marketing services
05 Dec 2003 | by Mark Sweney
, the former head of the London outpost of Armando Testa, have joined forces to launch a new marketing services
Wheel management stages buyout from its Primedia parent
05 Dec 2003
appointment formed part of Wheel's long-term strategy to develop into a serious digital creative services ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
