to remove filtersNEWS BRIEF: Ofcom announces review of telecoms market
18 Dec 2003
, which could see price cuts recommended for mobile, fixed-line and internet services next year
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BT takes on One.Tel customer chief
18 Dec 2003 | by Ben Carter
-line telephony business from market entrants, with the appointment of One.Tel's former customer services director.... This includes BT's Broadband Voice service, which was launched last week and allows cable customers to make ...
Xbox develops outdoor sites in pub gaming network deal
17 Dec 2003 | by Ben Carter,
networks to boost awareness of its Xbox Live broadband gaming service....The console giant has appointed marketing communications agency Kazoo to raise the service's brand profile at specific outdoor locations around the country, giving gamers an opportunity to try out the broadband gaming service for themselves. Kazoo will be responsible for marketing activity not handled ...
THE BOOK OF LISTS: The 10 Best 118 ads
16 Dec 2003
for the title of best directory service. A brilliant spot that sent the public profile of the runners into orbit ... on the publicity around Honda's work. Clever thinking saw the spot reach the public virally. Written by Anson ... it all. Press-ups in the snow, a lot of finger-pointing and hurdling. The public was bemused ...
THE BOOK OF LISTS: The 10 Best SMS campaigns
16 Dec 2003
range of products and services from partners including Samsung, Xbox, Ministry of Sound and Argos. 2 ... consumers in a number of ways. O2 developed a broad SMS campaign that included all manner of services ...
Profero offshoot to stream music programme on 3
12 Dec 2003 | by Ben Carter,
. Inventa plans to add purchase icons to the service early next year to enable consumers to order the CDs ...
Top performers of 2003: Campaign of the year - 118 118
12 Dec 2003
The WCRS launch campaign for The Number's directory enquiries service, 118 118, took its target...InfoNXX chose WCRS and Naked to assault the public with a £17 million ad campaign, called the UK company ... mystified consumers at first, but it worked. WCRS was able to build 118 118 as a brand that the public genuinely warmed to and not just market it as a service. The quirky runners were not created on a whim ...
CLOSE-UP: Live Issue - It's time to look back, take stock and think ahead
12 Dec 2003
of political and public opinion in favour of increasing controls of marketing to combat alcohol misuse. A ... to the service. We'll be adding even more functionality to the service in 2004. Second thing is games for Xbox ...
Mobile ban ads get the message across to public
11 Dec 2003 | by Ben Carter
The PR and marketing campaign to educate drivers about the law banning the use of mobile phones while driving appears to have been a complete success.
T-Mobile launches Caller-Tunes service
11 Dec 2003
million T-Mobile customers as part of its Caller-Tunes service. The service enables phone users to choose
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
