to remove filtersNews Analysis: PR middlemen face changing role
22 Oct 2004
. Creative Brief Launched in February, the online service allows clients to search a database of agency ...
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- PR Week UK (4)
Market Research: Pick of the polls
03 Dec 2004 | by Mary Cowlett
Opinion polls can engage the media and public with fun statistics, but PROs should beware..., Blitz refers to the blatant plugging of corporate products or services and statistics that provide little or no insight into the subtleties of public opinion. 'I'm much more likely to read something ... £350 for a single question on a telephone omnibus service. However, newer technologies such as text ...
Opinion: Leader - Lessons to be learnt from agency data
15 Oct 2004 | by Gidon Freeman, gidon.freeman@haynet.com
credentials packs as they do into client service and delivery. That is the depressing conclusion of The Survey
Evaluation: Top of client agenda
01 Oct 2004
's clients, who include Motorola and Fujitsu Services, have adopted some form of analysis with the agency ... agencies that support different areas of the business, such as legal, roadside and financial services ... context. In practice, however, agencies are unable to offer a full evaluation service. 'There is a ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
