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Direct News brief: HBOS signs up to database specialist

HBOS has signed up to database specialist Talking Numbers' customer insight service to help

Direct News: AOL UK merges £6m account into Joshua

as it prepares to accelerate customer acquisition activity for its broadband and narrowband services....up promotion of its broadband services, backed by an increased focus on TV. Direct activity, which ...

Direct News: Personalisation key to response

service companies - the biggest spenders on the medium - accounted for a third of direct material. ...

Ebookers.com signs Blessed for launch of first TV drive

.com is focused on providing the best possible service for Britain's growing army of long-haul explorers ...

Direct Selling Association gets OFT seal of approval

services of 396,000 individual direct sellers. The DSA claims that more than 70% of the £2bn of goods and services purchased every year by UK consumers in their homes are sold by DSA members. Benefits ... goods and services from DSA members can be assured of exceptional levels of consumer protection ...

Preference Service launches online consumer survey

LONDON - The Preference Service plans to add a million new consumers to its database within 12...this month via email and will collect consumer data online. It is branded the Online Preference Service ... director of The Preference Service, said: "As more people have access to email and the internet it makes ... Service's database of 3.5m households gathered by postal surveys since the company was established in 2000 ...

Partners Andrews Aldridge named agency of the year

At a time when direct marketing consultancies are being snapped up by marketing services groups, it is unusual to see an agency release itself from the shackles of a network. Given the upheaval that goes hand ... marketing services group Havas' majority stake, Partners has been able to provide an independent service ...

HomeChoice begins trial of 'on-demand' advertising

Third parties cannot advertise within HomeChoice's VOD service at present, but it is now seeking major brands to take part in trials in the new year across the network, which is accessible to 1.2m homes in London. HomeChoice has linked up with advertising specialist Brand New TV to recruit brands ...

Direct News: Regus gives £2m job to Meteorite

Regus, the provider of ready-made and serviced offices, has handed Meteorite the task of handling...to improve the cross-selling of products such as its virtual office service, which enables companies to have ...

Direct News brief: Chez Nous promotion created by Prego

Chez Nous, the French holidays, property and rental directory, is promoting its services via

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.