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Review of 2004 - 10 biggest marketing moments

1. 'CHOOSING HEALTH' The White Paper on public health tackled everything from sex to smoking, but it was the issue of food promotion that had marketers scrutinising the small print. In a year dominated ... in a rare public row over issues such as payment by results and procurement professionals. SIMON ...

Yahoo! European president Chappaz in shock departure

Chappaz, founder of online shopping comparison service Kelkoo, which Yahoo! acquired for €475m in March, has decided to take a year's sabbatical, despite only taking charge of the portal's European business in October. Yahoo! Europe does not plan to replace him directly. Instead it has promoted chief ...

Media News brief: BSkyB makes Sky Text available on Freeview

BSkyB is making its Sky Text service available on Freeview. It will enable a further 3.7m

Retail choice: Build-A-Bear Workshop, Milton Keynes

At a time when high-tech toys top most children's Christmas wish lists, the very prospect of Build-A-Bear - where you create a teddy from scratch, choosing its skin, stuffing it and even kissing its heart before it is sewn in - offers a refreshing change.

Branding News: Design choice - Smartech ski boot

The exhilaration of skiing is tempered only by the torture of ski boots. Many of us have found ourselves with the early-morning dread of having to squeeze our feet into tight, plastic, heavy boots that take time and effort to buckle up and are cumbersome and awkward to walk in and wear for any length...

Rallying body in broadband drive

subscription service called WRC+....The launch marks WRC's intention to put digital at the heart of its global communications strategy. The service, which will cost £39.99 a year, will feature exclusive 3G mobile and broadband content including interviews, live streamed audio, and video highlights of each stage. It will be available in the UK ...

Helpline

Samuel Solley takes the hassle out of finding the right product or service - you ask the question...store or service, which can be seen for miles and can be used on a more permanent basis. - Tel 020 ...

Direct News brief: HBOS signs up to database specialist

HBOS has signed up to database specialist Talking Numbers' customer insight service to help

Direct News: AOL UK merges £6m account into Joshua

as it prepares to accelerate customer acquisition activity for its broadband and narrowband services....up promotion of its broadband services, backed by an increased focus on TV. Direct activity, which ...

People moves: NTL

Tony Harris, former president of BT's business services unit, will join NTL as managing director

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.