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Poor delivery services will harm mail order

31 Dec 2004

to research by marketing support services provider, Prolog..... "Consumers expect their goods to arrive to suit their schedules," he said. "The customer service experience ...

Moving up: Career ladder - Experian Marketing Services

31 Dec 2004

Gillian Buttree has been promoted to marketing director at Experian Marketing Services. Previously

Viewpoint: Days numbered for confusing financial ads

31 Dec 2004 | by Sian Croxon, a partner at law firm DLA

financial services. That was the day the Consumer Credit (Advertisements) Regulations 2004 came into force...by the publisher of the offending material. The publisher includes anyone devising or procuring the publication ...

Sponsor's Statement: Invest in data for results

31 Dec 2004 | by Ben Thompson, Communications manager, Corpdata

What a year. Thanks to the recent Brassed Off Britain series public cynicism to DM is at its zenith.

Survey labels financial ads 'dull'

31 Dec 2004 | by Peter Crush

The finance sector worries that new rules may make services harder to market....of financial services mailings to achieve cut-through, a new NOP survey indicates. The survey, commissioned by financial services agency CCHM:Ping, and published as the 1 November rules came into force, shows 44 per ... Act. All those who advertise credit services must comply. The regulations are intended to clarify what ...

£50m wasted in financial sector on unused data

31 Dec 2004

The financial services sector is wasting £50m a year through unnecessary data costs, according

Email tracker to help competitors

31 Dec 2004

A new service has been launched that aims to help brands keep track of competitors' email marketing...communications from firms under different consumer profiles. At launch, the service had registered with 2 ...

Jigsaw's link-up

31 Dec 2004

The Jigsaw Consortium has appointed Alchemetrics as its database services provider. The three

Editor's Note: Prospecting for clients

31 Dec 2004 | by Bill Britt, Editor, Marketing Direct

or service that is better, cheaper, or quicker than your own. Or maybe they've entered a different lifestage

2004 round up: 2004 - The industry fights back

31 Dec 2004

uptake of the Corporate Telephone Preference Service opt-out and decipher new DM rules on advertising ... to hate. David Coupe, chairman of the DMA and managing director of Experian's marketing services ... the industry "punched below its weight" in 2004 when trying to get its message across to the public ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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