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Profile: Vodafone networker - Simon Lewis, group director of corporate affairs, Vodafone

as its director of comms and public policy after four months. While some expected Vodafone CEO Arun ... to the Queen 2000: MD Europe, Centrica 2004: Director of comms and public policy, Centrica 2004: Group ...

Opinion: Leader - Call centres need PR to win over doubters

, and therefore lacks the contextual knowledge to make routine customer service bear fruit?...'s leading call centre service provider ICICI OneSource has brought in fresh media advisers in the form ... , Mew is exploring trends in both the procurement and management of PR services. Readers can help ...

Campaign: T-Mobile maximises Euro 2004 investment - Sponsorship Exploitation

themed content and services available to subscribers, which included football-themed ringtones, score ... -the-line activity, so PR was focused on product benefits and services. News releases were sent to UK national ... media to demonstrate key services, such as a breaking-news ticker service, SMS and video alerts ...

Media Analysis: Mobile mags aim for higher quality

first customer title, Bites. It supports its entertainment and messaging WAP service of the same name ... the Bites service. However, he says it is also used to build the credibility of the brand, and third ... the dice on customer publications, but continued commitment to producing valued lifestyle media is required ...

IPR Excellence Awards: Winner - CSR - BT partners ChildLine to boost CSR reputation

free 1571 answering service and conducted consumer surveys, donating £1 for every survey returned ... . Results MORI research found that the public's spontaneous recall of BT's association with ChildLine has ...

Youth Marketing: Mobile mania

with the disposability of mobile phones and service contracts - especially pay-as-you-go - and the battle in the 16 to 24 ... on lack of contracts and price - its 3p text service is one of the cheapest in the UK - Vodafone chooses to differentiate itself through content and its service portal Vodafone live! aimed at 18 to 30-year-olds. 'The key ...

View From The Top: Another Branson?

of public relations which most corporate chiefs do not share. Even the use of the word Warehouse ... domestic service talktalk' in a bid to attack BT's overwhelming historic market dominance ... with the press,' he says. Courting publicity The anecdote he offers to underline this point is telling ...

Campaign: O2 helps Milly's Fund promote teen safety - Charity PR

-store marketing initiatives. To raise awareness of the initiative among parents, children and the general public ...

Technology: Gadget Revolution

concentrated on early-adopter staple publications such as Dazed & Confused, Vice and skateboarding title Juice ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.