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Branding News: Design choice - Smartech ski boot

The exhilaration of skiing is tempered only by the torture of ski boots. Many of us have found ourselves with the early-morning dread of having to squeeze our feet into tight, plastic, heavy boots that take time and effort to buckle up and are cumbersome and awkward to walk in and wear for any length...

Top Performers of 2004: International Creative Network of the Year - BBH

offering strong client services and huge economies of scale can still pack a punch. And with Samsung under ... on the ground in every country they service. Not for the first time, BBH has pre-empted an industry trend and is now profiting hugely from its instincts. BBH has been servicing Europe from its London office ...

Brand Builders: FiveGold

is launched. Initial publicity sees the company profiled in magazines including Hello!. Ads appear in rowing ...

The Work: New Campaigns - The World

EMPRISE - LOUIS VUITTON - INTERNATIONAL Project: Louis Vuitton Emprise Clients: Marc Jacobs, artistic director, Mimma Viglezio, communication manager, and Isabelle des Garets, advertising and publications manager, Louis Vuitton Brief: Launch the new range of Louis Vuitton jewellery Creative ...

Reebok targets women with NFL-themed range

collections. Agency Cake, which negotiated the deal, will handle public relations and develop in ...

Retail News brief: Top Shop launches bespoke clothing service

Top Shop has launched a bespoke clothing service at its flagship store in London's Oxford Circus

Designer Paul Smith launches debut e-commerce site

LONDON - Fashion brand Paul Smith has launched its first online shopping service, as part...The revamped site went live this week and also includes information about collections as well as news about the firm. The newly created e-commerce function is currently only available to European customers, but there are plans to extend the service to the US next February. The overhaul for the site ...

Post Office enters £1.5bn flower delivery market

LONDON - The Post Office is to launch its own flower delivery service and has struck a separate...Post Office Flowers, which launches today, will enter a market worth £1.55bn in the UK. The Post Office claims the service, which will be available through its 16,000 branches, will have the "widest ... or Parcelforce. The service will be promoted extensively in-store to take advantage of a rise in footfall from ...

Consumers spending more on DM-promoted items

to new research carried out for the Direct Mail Information Service.

The Work: New Campaigns - The world

of an unidentified creature all the way to the public toilets. The campaign also includes "bees" - a bear rushing ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.