to remove filtersEbookers.com signs Blessed for launch of first TV drive
20 Dec 2004 | by Staff,
.com is focused on providing the best possible service for Britain's growing army of long-haul explorers ...
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Air Miles leaves Grey for Big Al's
22 Dec 2004
Grey has worked with the British Airways-owned firm since August 2003, and was responsible for evolving its brand strategy from a loyalty scheme to a broader-based travel service and holiday loyalty brand. In May managing director Drew Thompson left the company amid speculation that he was teaming up ...
First Great Western in 'better service' push
15 Dec 2004 | by Rachel Barnes
First Great Western has signed up actor Leslie Philips to front the launch of an 'improved service'....Hayne said the integrated service had been a 'long-held aspiration' of the operator and it would be targeting its 'improved service' message through regional communications. The £400,000 campaign ...
Radiowatch: British Airways - 'Wine'
15 Dec 2004 | by Nick Gracie, Associate director, Carat
to find or, I imagine, to write. Yet, the premise of the ad is very attractive: enjoy BA service levels ... prices while building on its strong service offering has played a big role in turning the brand around. ...
Princess Cruises to target wider market
15 Dec 2004 | by Emily Rogers
positioning as an upmarket US cruise operator, trading on the level of personal service it offers. Princess ...
Agency of the Year: Direct Agency of the Year - Best of the rest
15 Dec 2004
Creatively, Kitcatt Nohr is also producing excellent results. A Tube ad for Voluntary Services Overseas was described by creative guru Andrew Cracknell as 'the sort of advertising I grew up wanting ... is effective. A direct campaign it conducted for the National Blood Service targeting 17-year-olds outperformed ...
The Work: New Campaigns - The World
10 Dec 2004
products or services. AMAZON - TOOTH FAIRY - US Project: Amazon Theatre - "Tooth Fairy" Clients ... -part live advertising campaign for Live Betting, a new service from the Finnish National Betting Office ...
Top Performers of 2004: Direct Agency of the Year - CHJM
10 Dec 2004
-lovers with a hand-stamp. The Friday night before publication, venues stamped the hands of gig-goers with a ...
The Work: Private View
10 Dec 2004
: Jasper Bell, new-media manager, Energy Saving Trust Brief: Increase public awareness of energy ...
HTW bags DMA Grand Prix for Star Alliance campaign
09 Dec 2004 | by Staff,
. In the markets category, the financial services prize was won by Craik Jones Watson Mitchell Voelkel with work ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
