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British Airways to phase in SMS marketing

21 Dec 2005 | by by Sam Matthews

LONDON – British Airways is looking to use SMS for marketing and customer services in the future...as an instantaneous way to keep its customers updated about services and flights. As such, throughout 2005, BA has ... addition of the mobile channel to marketing and customer service functions brings substantial enhancements ...

Royal Mail may have to pay withheld £40m compensation

21 Dec 2005 | by by Daniel Farey-Jones

of compensation the two organisations believed was due from Royal Mail to its customers for missing its service ...

Co-op Financial Services hires KXEN for data work

20 Dec 2005 | by by Joe Lepper

LONDON - Co-operative Financial Services has announced it is to use a set of tools supplied by data...-operative Insurance Society, and provides financial services to both organisations. CFS customer insight manager ... real value out of KXEN." Other financial services sector clients of KXEN include Legal General ...

Prospect Swetenhams launches affluent consumer file

20 Dec 2005 | by by Julia Pearlman

of goods and services, including mail order, financial, publications, travel and a wide range of leisure ... The file will contain postal and email addresses of customers of Tiscali UK, one of the largest internet service providers in Europe with more than 4.5m active users. Karen Grant-Bond, B2C list ...

Experian launches Dutch goneaway suppression file

20 Dec 2005 | by by Sam Matthews

services in order to remove goneaways from Dutch mailings. Pieter Stroop, senior manager for Experian's Dutch marketing services division, said: "By launching our new suppression file, we are providing ... Marketing Services Bureau. If you have an opinion on this or any other issue raised on Brand Republic ...

Warning for companies breaching email regulations

20 Dec 2005 | by by Daniel Farey-Jones

Data and direct marketing services company CDMS, which carried out the study, urged companies to pay full attention to the legislation before enforcement test cases start to be launched. The EU Directive on Privacy and Electronic Communications became law in December 2003 and it requires ...

Firms' budgets swing towards DM activity says survey

19 Dec 2005 | by by Joe Lepper

Postal services firm Pitney Bowes asked 1,000 UK firms to compare their marketing spend on existing customers from 2003 to 2005. It found that across the financial services, hotel, telecoms, retail, charity and publishing sectors spend on this area had jumped considerably. Of those that are spending ...

DirecTV hit by $5m fine over telemarketing abuses

16 Dec 2005 | by by Staff

The Federal Trade Commission took the case to a civil court, alleging that the telemarketers had called consumers on the US Do Not Call register, the equivalent of the UK's Telephone Preference Service, while one of the companies had broken rules on silent calls. FTC chairman Deborah Platt Majoras said ...

Eurostar appoints Occam for customer database task

15 Dec 2005 | by by Joe Lepper

marketing push to coincide with changes to the service in 2007.

B2B lists still perceived to be the poor relation

15 Dec 2005 | by by Marcus Oxlade

their prospect pool and keeping that fresh with the use of suppression products. It is a service well used by our ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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