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Case study: Boots No.7 - intelligent media planning

media and methods, including PR and TV is not available for publication. Nevertheless, Boots have ...

Banks, brands, mergers and acquisitions

, the products and services themselves may be so similar from one bank to another to be considered commodities ... years of experience designing and implementing brand and marketing strategies for financial services ... worked with financial services clients that included Goldman Sachs, Janus and Chase. Most recently ...

Top five reasons to use RSS

-based RSS publishing service like Nooked ( www.nooked.com ), Simplefeed ( www ... services works similarly to Hotmail. First you log in with a user name and password, then you write your ...

Lifting the lid on relationship management

and their consumers. 2) Provide solid, professional service at all management levels that shows the client ...

When it comes to the bottom line, it's knowing the biz v. giving good buzz

trying to reach corporate decision-makers with their products and services, it takes messaging with keen ... from over-promise to customers and poor product and service performance. Can you blame Cs for losing ... is that these harried executives read the whole gambit of business publications. Truth is, at best, they go ...

Broadcast TV and Broadband Video: Collision and Disruption

High-level convergence of media, telecoms and datacoms, where any TV/video service can be sent across ... that control data access and services, and multi-purpose flat-panel displays, are the eye of the home ... characteristic customers use in adopting P2P-based video services. New P2P video distributors will force ...

The broadband revolution

Services Director at Wheel, discusses....on Brand Republic, join the debate in the Forum here . Laurent Ezekiel is Client Services Director at full-service digital agency Wheel. He can be reached at: laurent.ezekiel@wheel.co.uk About Wheel Wheel Ltd is one of the top full-service digital agencies in the UK. It employs almost 100 people ...

A critical analysis of methods of valuing brands and brand equity

to identify and differentiate the goods and services of one organisation from those of another. From a ...

Rethinking the pharmaceutical marketing model

are trying to overcome. The explosion of customer segments, product and service options, media vehicles ...

US Market Entry: co-branding strategies are a matter of teamwork for UK companies

stadiums in the three major markets rejoiced as young girls and their mums came to the games. The public ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.