Co-op Financial Services hires KXEN for data work
20 Dec 2005 | by by Joe Lepper
LONDON - Co-operative Financial Services has announced it is to use a set of tools supplied by data services firm KXEN Analytics to help its direct marketing activity.
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Marketing Mix: Pen Portrait - Gordon Gourlay, director of strategy and marketing at Post Office Financial Services
21 Dec 2005
This small, legible script reveals a writer who prefers dealing with raw data - give him facts and he will be happy; give him 'perhaps' and you may well regret it.
Agency of the Year 2005: Public Relations Agency of the Year - Frank PR
14 Dec 2005
amount of publicity with its inspired idea for the relaunch of HP Sauce in February, when it arranged ...
Sponsored TV works for public education
09 Dec 2005
The public trust TV programmes. Official information is often complex, and the power of TV can best explain it. We want to fix this. We are specifically licensed by Ofcom to allow factual ... . It's taken us a while to get the simplicity and power of our novel proposition across to the public ...
C4 launches new services for Hollyoaks
06 Dec 2005 | by Media Week
Channel 4 New Media has launched a string of broadband internet and mobile services to support its hit soap opera series Hollyoaks.
Channel 4 takes Hollyoaks interactive with new mobile and broadband services
05 Dec 2005 | by by Sam Matthews
LONDON – Channel 4 is launching a range of 'Hollyoaks' interactive services through multi-media agency Conker including mobile, broadband and a video fanzine to keep fans up to date with the show.
Hotline: Leagas Delaney appoints creative services director
02 Dec 2005
Leagas Delaney has appointed Scott Berman as its creative services director. Berman joins from Bartle Bogle Hegarty New York, where he has been the head of project management since 2003.
Experian makes two promotions within marketing services
01 Dec 2005 | by by Julia Pearlman
LONDON – Experian has made two senior promotions in its marketing services business, with Patrice Bendon promoted to head of data acquisition and product marketing, and Chris Smith to sales director for bureau services.
AI brings in new client services director
01 Dec 2005 | by by Daniel Farey-Jones
LONDON – Data bureau and list broking company AI has recruited Jo Young from Acxiom as client services director.
New Oboe services gives users access to 'online music locker' storage system
01 Dec 2005 | by by Staff
LONDON - A new online music storage system is promising to make people's music collections accessible anywhere.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
