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Stelios takes on insurance rivals in viral hunter game

easyMoney car insurance service, in which he hunts down rival insurers.

Eurostar appoints Occam for customer database task

marketing push to coincide with changes to the service in 2007.

Arval readies acquisition drive through Flamethrower

The campaign aims to sign key fleet decision makers up to Arval's contract hire services, and follows on from a rebranding of the company in October. The target audiences are mid-market customers, in charge of fleets of between 50 and 500 vehicles, and SME customers, in charge of fleets of between five ...

Home Office warns about ID theft in mailer

MyCallcredit e-alert credit-monitoring service, which alerts the consumer to any potential identity theft ...

Tullo Marshall Warren hires Wingfield for Lloyds TSB role

from Radiation Advertising. Chris Freeland, client services director at TMW, said: "The agency has ...

MasterCard renews faith in Uefa sponsorship

an official Uefa sponsor for 14-years, will also gain exclusive rights within the Payment Services category ...

Anthony Hilton: Is Seifert damned by his publication?

Certainly in PR terms Deutsche Boerse has got it all wrong – the more it threatens to suppress Seifert's book, the more it publicises the book. If his erstwhile former employers swallowed hard and ignored him, Seifert would find publicity much harder to come by – like most business books, his would ...

C&W wins Deloitte brief to promote ‘full service

to highlight the firm's retention of its consultancy services and show corporates the advantages of employing a big four accountant that could offer a 'full service' of tax, audit, corporate finance and consultancy ...

The reputation rollercoaster

service as we should. Journalists will always make it personal when they can – as with Peter Davis last ... , including Halifax (11th), Prudential (14th) and HSBC (15th). This suggests the financial services sector ... the Financial Services Research Forum (FSRF) pilots its Trust Index, which ranks consumer trust in banks ...

WPP plans to put GCI back on track

an international force and at its peak in 2000, together with public affairs sister firm APCO, pulled in £16.3m ... 's public affairs offering, for example, practically disappeared after the departure of PA chief Rod ... of at least 20 staff to around seven. Lack of publicity Although the group still boasts some big names ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.