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Review of the year: 10 biggest marketing moments 2005

. Though cases were limited to a handful of products, the predictable public over-reaction ensured ...

Southern adopts response focus

-year franchise to operate across Kent and parts of Sussex at the end of last month. The services were previously ...

The Work: New Campaigns - UK

where you get proper table service and fantastic deals. The restaurant is looking to turn around a ...

OMD wins £80m Norwich Union and RAC accounts

and collaboration being high on their agendas. With these people and such great brands and services, we can do great ...

Thai Airways in global rethink

The carrier has asked media networks to pair up with global creative agencies to pitch for the business. The UK media account is held by independent agency Media Campaign Services. Thai Airways spent just £76,000 on UK advertising in the past 12 months, promoting its Royal Silk Class service ...

BA to axe marketing jobs in business restructure

-class service, to be backed by an advertising drive in the new year. ...

Hart takes lead at expanded Lastminute marketing team after acquisition

, became poster boy and girl for a new generation of entrepreneurs. Its initial public offering in March ...

The Work: New Campaigns - The World

is promoting the benefits, as well as one of the hitches, of using SFR's 3G video-calling service. The TV ad ... child and the future will follow Client: Lisa Szarkowski, managing director, public relations, United ...

IPA Effectiveness Awards 2005: Bronze Award - Arriva Buses

of places to go, guides to service frequencies and money-off vouchers. The campaign has reversed ...

IPA Effectiveness Awards 2005: Bronze Award - First Choice

. The sponsorship package comprised credits on ITV1, ITV2 and the show's online and SMS services, plus promotional ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.