Interactive ads soar on Sky
31 Jan 2005 | by MediaWeek
services at Sky Media, said: "Lower entry costs and greater compatibility between broadcasters ...
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Channel 4 streamlines 4 Ventures
31 Jan 2005 | by MediaWeek
and exciting vision to strengthen Channel 4’s public service contribution across all digital platforms ...
Channel 4 restructures 4Ventures commercial arm
31 Jan 2005 | by Sam Matthews,
4Ventures existing businesses -- 4Channels, 4Learning and 4Services -- will be reintegrated ... Services division within 4Ventures, will be integrated into the Channel 4 marketing department. 4Creative will continue to work with external clients on a commercial basis, as well as servicing ...
Sky subscriptions boosted after strong Christmas sales
31 Jan 2005 | by Sam Matthews,
its digital service in the three months to December 31, boosted by Christmas sales and its recent...consumers the service off the shelf. The previous quarter, Sky revealed that a modest 62,000 subscribers ... -to-air digital service Freeview and FreeSat, Sky's own non-subscription service, on the rise. The 62,000 figure ... at the end of September. Freeview is now the fastest-growing television service. Last September, research ...
US right-wingers hack into C4 Fahrenheit 9/11 webchat
31 Jan 2005 | by Julia Pearlman,
,000 people patiently waited to speak to him," Becky Oxley, Channel 4 group publicity manager, said ...
Espotting teams with The Sun for online deal
31 Jan 2005 | by MediaWeek
Espotting will provide listings throughout the Sun’s site, the sun.com, which currently gains around 4.7 million unique users every month. Services available will include sponsored links and relevant content links across all channels, including news. David Roddick, digital sales director at News ...
Continental launches UK outdoor ad push
31 Jan 2005 | by MediaWeek
banners and supersigns to try and drive traffic to Businessfirst - Continental’s business class service ...
Report says more DM campaigns will be outsourced
31 Jan 2005 | by Staff,
The research was carried out among senior marketers in the top 1,000 UK companies, for data management and document services company CDMS. More than a third of companies currently outsource their campaign management process, while almost half said that by 2007 they will be doing so. Banks ...
Millward Brown launches new ActiveSelector online tool
31 Jan 2005 | by Sam Matthews,
of client services at Millward Brown, said: "By offering the robustness of quantitative research ...
VNU and Shanghai Media link to build business database
31 Jan 2005 | by Staff,
as executive director of VNU Business Media China. Previously, Ross was head of VNU Business Publications ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
