to remove filtersNews Analysis: Short-term gain, long-term pain
20 Dec 2006
there is no public figure on how many people have redeemed the voucher, it is believed to have been downloaded about ...
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Marketing Mix: We'll call you - Harrods
20 Dec 2006
. Is your personal-shopping service just for clothes? (Mktg is put through to an answerphone and calls back ... -shopping service, but it went to voicemail. Harrods Yes, madam. There's nothing we can do about that. Mktg OK ... services? Harrods I'll put you through. (Mktg holds for four minutes and then rings back.) Harrods Good ...
Ofcom opens investigation into Post Office phone service
19 Dec 2006 | by by Jennifer Whitehead
they have been mis-sold the HomePhone fixed-line telephone service....they have been mis-sold the HomePhone service to register a complaint online. It has already been contacted by people who have concerns over the way the service were sold or saying that they had had their service ... customer before the service goes live, we have seen a significant reduction in the number of mis ...
BT Retail marketing department to get major overhaul
19 Dec 2006 | by by Alex Donohue
units covering each service offering...., BT Broadband and BT Answer services, will now have individual marketing communications teams for each individual service, breaking up the existing one that operates from a central hub. Tracy Follows head ... , include BT Regions, customer service, mobility and strategy and enterprise services. If you have ...
Christmas week supermarket sales set to top £3bn
14 Dec 2006 | by by Natalie Paris
As shops get busier in the run-up to Christmas, ACNielsen expects Christmas week supermarket sales to top £3bn because of further strong growth in grocery sales. Mike Watkins, senior manager retailer services for ACNielsen, said Christmas week could possibly be some 10% up on last year as shoppers complete ...
Advertiser of the year - Marks & Spencer
14 Dec 2006 | by by Staff
investment in product ranges, store design and customer service, and show faith in advertising's power to woo ... food and kidswear, to financial services. And although such calculations can be a bit "finger ...
ClarityBlue investigates customer retention mistakes
14 Dec 2006 | by by Joanne Payne
for the purchases they make. Excellent customer service, demonstrable brand values and high quality goods and services are far more decisive in encouraging customer loyalty than simply centralising a loyalty strategy ...
Adwatch: Sainsbury's - 'Spice world'
13 Dec 2006 | by David Bain, Planning director, Beattie McGuinness Bungay
Being even-handed by nature, I used to sit on the fence on matters Jamoid. Sure, his public persona grates and his Sainsbury's ads can jar more than a little. And maybe it takes more than ... 's wants to be the home of food ideas. And ideas are ultimately more precious than service or range ...
Digital News: Habitat to sell range online
13 Dec 2006 | by Gareth Jones
. The current Habitat website includes a store finder, email newsletter and 'Art on Demand' service, allowing ... is set to begin trialling an online shopping service next month on individual UK store websites. The work ...
Yahoo! hunts brand licensees for Answers service
12 Dec 2006 | by by Gareth Jones
It intends to capitalise on the success of the service, which allows users to ask other people ... early stages, but Yahoo! is considering licensing its social- search offering to internet service ... Yahoo! Answers on their website or use the service as an alternative means of providing customer support ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
