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Brand Republic's top stories of 2007

21 Dec 2007 | by Daniel Farey-Jones

Unilever got on the right side of public opinion in May by banning size zero models from its advertising ... . 8 The logo must die The backlash of the year was the public reaction to Wolff Olin s logo ... , the public welcomed the puppet back. Saatchis had less luck bringing back dead music icons Kurt Cobain ...

Depaul Trust highlights homelessness on winter solstice

21 Dec 2007 | by Nikki Sandison

people with no homes, no family and no future this Christmas and will encourage the public to donate ...

Brand Republic's top ads and turkeys of the year 2007

21 Dec 2007 | by Nikki Sandison

This uninspiring ad where BA cabin staff hand out freebies to the Sydney public aims to highlight the level of service offered by the airline. It is set to the music Angel Eyes by Brian Hodge mixed with the airline ...

Mission Marketing Group acquires RLA in £9.5m deal

19 Dec 2007 | by Alex Donohue

and regional planning and buying services, direct marketing, point of sale, ambient and guerrilla marketing ...

Great marketing is about the personal touch

19 Dec 2007

that not only offers a consistently good service in general, but is also value for money, good at resolving ... the experience This is in essence about defining a shared idea about products and services which both customer ... product or service is offered more cheaply elsewhere. The challenge is to identify the essence ...

Barclays splits marketing role in two

19 Dec 2007 | by Daniel Farey-Jones

operating officer. French, who was formerly head of group customer service, will take responsibility ... coming up with ideas for new services. ...

Marketing League Table: Contact centre leagues

19 Dec 2007

complaints of poor service and left consumers frustrated. Investment in marketing activity is money wasted...,000,000 47,000,000 9 6 Telecom Service Centres 49,300,000 43,400,000 14 7 ... ,500,000 18 16 Arvato Loyalty Services 9,500,000 8,220,000 16 17 Telegen ... ,000 500,000 0 33 Granby Marketing Services 189,000 290,000 -35 ...

Marketing League Table: Sales promotion leagues

19 Dec 2007

more strategic service. Some of these efforts are bearing fruit, with a number of agencies achieving..., Karl Heasman. Clients include Nivea, SCA Europe, IDT Financial Services. Member ISP, DMA. www ...

People moves: Get your CV ready ..

19 Dec 2007

of public-service broadcasting. CLARE SALMON Salmon's return to financial services, as group strategy ... from 10 to 36 stores, manage its Green Bee division and its shareholding in online grocery service ...

Top 10 marketing moments: From Plan A to poking - 2007 in review

19 Dec 2007 | by Jane Simms

the merger of NTL, Telewest, Virgin Net and Virgin Mobile, and quickly engaged in a bitter public dispute ... years, using it as a key plank of the promotion of its Talk Talk service and the launch of its 'free ... on the criminal. All combined to damage public trust; a poll commissioned by the Edinburgh TV Festival revealed ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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