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Brand Republic's top stories of 2007

Unilever got on the right side of public opinion in May by banning size zero models from its advertising ... . 8 The logo must die The backlash of the year was the public reaction to Wolff Olin s logo ... , the public welcomed the puppet back. Saatchis had less luck bringing back dead music icons Kurt Cobain ...

Brand Republic's top ads and turkeys of the year 2007

This uninspiring ad where BA cabin staff hand out freebies to the Sydney public aims to highlight the level of service offered by the airline. It is set to the music Angel Eyes by Brian Hodge mixed with the airline ...

Mission Marketing Group acquires RLA in £9.5m deal

and regional planning and buying services, direct marketing, point of sale, ambient and guerrilla marketing ...

Great marketing is about the personal touch

that not only offers a consistently good service in general, but is also value for money, good at resolving ... the experience This is in essence about defining a shared idea about products and services which both customer ... product or service is offered more cheaply elsewhere. The challenge is to identify the essence ...

Three tips for a Happy Christmas email campaign

, consider using authentication services such as SPF, SenderID, and DomainKeys. AOL, Microsoft, Yahoo, Gmail ...

TMN to acquire Internet Business Group for £9.8m

agency TMN Media; full service digital advertising agency EDR; online fieldwork service arm ID Factor ... online direct marketing service range with a view to controlling more of advertisers online spend ... opportunities to cross-sell products and services. Mark Smith, CEO of TMN, said: Bringing the two groups ...

Aegis Media acquires Chinese out-of-home agency

Following the acquisition, Heartland will become part of Aegis s outdoor operation Posterscope Worldwide, led by its CEO Annie Rickard. Jay Lin will remain as CEO of Heartland. Heartland is one of China s leading independent out-of-home media agencies offering services including: planning and buying; creative ...

Email delivery rates in sharp fall

amount to 80%. The report identified an email service provider s reputation as the most important ... of email service providers spam filters, ensure recipient permission has been obtained, maintain list hygiene and develop good ISP relations. In addition to email service provider reputation, the report ...

DLG hires Craft as client services director

Discovery, as client services director, in one of three senior management hires at the company....Craft will be responsible for maintaining quality service at DLG and enhancing the company ... .com before becoming an independent consultant to the marketing services sector. Lastly, Narinder Kumar ... their service levels, and providing them with further added value through supplementary data services, is our ...

EuroDirect partners with MapInfo for consumer classification

EuroDirect will combine Cameo with MapInfo services such as AnySite and MapInfo Professional ... customers. The aim of the service is to enable businesses to make more informed decisions regarding site selection, target marketing, cross-selling and improving customer service. The combined offering ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.