to remove filtersLG confirms appointment of MindShare and Publicis Modem
11 Dec 2007 | by Nikki Sandison
of Digitas by Publicis Groupe. It will handle all website and digital marketing services. The agencies ...
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Marketing's Adwatch of the Year 2007
18 Dec 2007 | by Gail Kemp
-full of creative awards is not necessary to score a hit with the general public. Only six brands in the one ... 2007 Click here to see Vox Pops: the ads the public remembers Adwatch Methodology Adwatch ...
Measuring a brand's image against consumer experience
11 Dec 2007 | by Jane Simms
it does, boosting the importance of public relations, according to Moss. This may be a predictable view ... introduced an online forum where members of the public can give feedback and ideas to the marque s engineers ... story, and in a way that resonates with the public and differentiates us in one of the most competitive ...
Search for presents moves online
11 Dec 2007 | by Gareth Jones
-off shopping vouchers in the run-up to Christmas. The publicity surrounding real and fake discounts helped ...
The World: Mumbai - MediaCom vies with Starcom for P&G account
07 Dec 2007
and financial services. ...
Offensive breast enlargement ad banned
05 Dec 2007 | by Nikki Sandison
two issues, acknowledging that there was public concern about the effect of advertising the body ...
LG in hunt for global digital and media networks
05 Dec 2007 | by Darren Davidson
and services. LG s business is split into four core divisions: mobile communications; digital display ...
Toshiba to catch 1bn audience at Times Square
05 Dec 2007 | by Nikki Sandison
Toshiba expects to generate substantial publicity for its brand and products by positioning the signboard in Times Square, which is visited by more than 50m tourists and business people a year. The display, which features the date, is part of a global campaign to promote recognition of the Toshiba brand ...
Indian brands expand horizons
04 Dec 2007 | by Jane Simms
greatly improve a brand s public profile, pointing to South Korean companies Hyundai and Samsung as having ... Index, which ranks countries according to public perception, suggests that UK consumers positive view ...
Ethical spending doubles but spending on green energy is low
30 Nov 2007 | by Darren Davidson
LONDON - Spending on ethical goods and services has almost doubled in the past five years...of research published in September that revealed the public was becoming increasingly distrustful of the green ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
