18 Dec 2007
| by Gail Kemp
-full of creative awards is not necessary to score a hit with the general public. Only six brands in the one ...
2007 Click here to see Vox Pops: the ads the public remembers Adwatch Methodology Adwatch ...
18 Dec 2007
| by Bill Britt
LONDON - Which commercials do people remember from this year? In addition to Marketing's Adwatch of the Year survey by TNS asking 1,000 people which ads they remember, we have asked Vox Pops International, the video research company, to stop people in the street and ask them which adverts they remember...
18 Dec 2007
| by Bill Britt
strong contenders for the Marketing s annual irritating ads public opinion poll to be published in January, but nevertheless they are memorable. To unpick why these ads polled so well with the public, we ...
of actors pretending to be gullible members of the public who get money off their insurance. They ve filmed ...
18 Dec 2007
| by Bill Britt
with the highest recall in a single week in 2007 Click here to see Vox Pops: the ads the public remembers ...
17 Dec 2007
| by Vox pop
and O2 are also highly rated but are they the adverts the public remember? Here you can see a short
14 Dec 2007
| by Alex Donohue
Pizza, Fitness First, STA Travel, National Express and 7Digital, offering students discounts on services ...
14 Dec 2007
with respect, working in partnership and paying a
proper price for the services they deliver. This year ...
13 Dec 2007
| by Staff
with respect, working in partnership and paying a proper price for the services they deliver.
12 Dec 2007
| by Nikki Sandison
LONDON - Online DVD rental service LoveFilm is partnering with Nivea, Cafe Direct and Horlicks
12 Dec 2007
| by Staff
LONDON - The Engine Group, the privately-owned marketing services group, is acquiring the brand...as strategy and business development partner. The move follows Engine s recent acquisition of Digital Public ...
communications services. Engine s partner companies include WCRS, Dave, Personal, Woo, Slice, Huge Entertainment, Karen Earl Sponsorship, Altogether Digital, Mandate and Digital Public. ...