to remove filtersSilver surfers claim bigger share of online population
18 Dec 2007 | by Nikki Sandison
whether this trend continues over the next 12 months and, if so, whether the types of services ...
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Top 10 marketing moments: From Plan A to poking - 2007 in review
19 Dec 2007 | by Jane Simms
the merger of NTL, Telewest, Virgin Net and Virgin Mobile, and quickly engaged in a bitter public dispute ... years, using it as a key plank of the promotion of its Talk Talk service and the launch of its 'free ... on the criminal. All combined to damage public trust; a poll commissioned by the Edinburgh TV Festival revealed ...
Marketing's Adwatch of the Year 2007
18 Dec 2007 | by Gail Kemp
-full of creative awards is not necessary to score a hit with the general public. Only six brands in the one ... 2007 Click here to see Vox Pops: the ads the public remembers Adwatch Methodology Adwatch ...
AMV BBDO top agency in Marketing's Adwatch of the Year 2007
18 Dec 2007 | by Bill Britt
with the highest recall in a single week in 2007 Click here to see Vox Pops: the ads the public remembers ...
Emap beefs up motoring portal
17 Dec 2007 | by Andrew McCormick
The site, which attracts more than one million unique users a month, has been redesigned to include a motoring shop, enabling people to research and buy products including insurance and warranties as well as car services. The revamped site also features a car chooser tool, enabling people to input ...
MCBD retains £26m Waitrose ad account
13 Dec 2007 | by Kate Nettleton
business, the company has decided to retain the services of MCBD. The standard of work received by Waitrose ...
Empire Stores appoints Tamar to develop search
13 Dec 2007 | by Jacquie Bowser
work in-house prior to appointing Tamar. Lesley Oliver, client services director at Tamar, said ...
Fewer shoppers hit the high street last weekend
12 Dec 2007 | by Staff
. The service measures more than 150m shopper visits per month in over 200 retail centres throughout the UK ...
Pets at Home assigns advertising and media work
12 Dec 2007 | by Jemima Bokaie
a 24-hour vet call-out service. In October, Pets at Home handed the role of marketing director ...
Agency of the Year 2007: Creative Agency of the Year - Best of the rest
12 Dec 2007
division to sit alongside Leap Music and its engagement planning service. Wieden & Kennedy scored ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
