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IHG swoops for British Gas chief

Bednall joins from British Gas, where she worked for six years, most recently as head of brand advertising and marketing services. The restructure, overseen by William Morris, IHG's senior vice-president of sales and marketing, EMEA, takes effect from 1 January 2008. Vice-president roles have been created ...

Digital: Disney World airs ads on WeDigTV

The holiday destination will use the service to run TV ads, which have been adapted to contain additional footage and interactive elements. The work will run for one month to drive sales during the New Year holiday-booking season. WeDigTV, which launched in January, has 2.7m unique users a month ...

Emirates reviews £35m global media business

-stop Dubai-Houston flight this month, and plans to significantly expand services to Australia by 2010 ...

Measuring a brand's image against consumer experience

it does, boosting the importance of public relations, according to Moss. This may be a predictable view ... introduced an online forum where members of the public can give feedback and ideas to the marque s engineers ... story, and in a way that resonates with the public and differentiates us in one of the most competitive ...

The World: San Francisco - Virgin America ends contract with Anomaly

Virgin America, the low-cost airline that began services in August, has ended its three

The ten bravest ads of all time

of public relations blunders over the previous year and the company was due to split its operations ...

Lastminute aims to widen appeal

Lastminute.com is planning to shake off its image as a late-booking holiday service as it looks

Branding: Design choice - St Pancras station

able to see the trains arrive and depart brings the services' ease into focus, giving it an 'everyday ... be that few chances have been taken with the public art. I like The Meeting Place and John Betjeman statues, but the public art lacks the boldness of the rest of the structure. Overall, though, it is an architectural ...

Travel chiefs back the high street

and financial services. 'Let (the media) think package travel is dead, but we can make more money out of it than ...

Critics want TFL to invest in transport not promotions

LONDON - Transport for London has dramatically increased its investment in publicity to £2.5m...Figures released by the Mayor of London following questions from a London Assembly member Roger Evans reveal that the amount spent on press and publicity has increased from 858,990 in 2003/2004 to 2 ... the effects of renewal works on services, delays and safety issues and major events such as New Year s Eve ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.