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2007 CSR Essay 6: Munro & Forster

Back up words with actions Good publicity needs to be rooted in meaningful action in order

2007 CSR Essay 2: Clarion Communications

that the public are very good at spotting fakes... says Gary Freemantle

2007 CSR Essay 3: Corporate Culture

-improving products and services to effect change... says John Drummond

ZenithOptimedia named Agency of the Year at PPA Awards

in appropriate publications and a strong presence at complementary events. Diet Coke and Vizeum took the award ...

C4 to show classics as it celebrates 25 years

and documentaries. The initiative will also be extended to 4oD, Channel 4 s video-on-demand service, which ...

Social networking site for marketing professionals launches

service to keep abreast of market developments and make personal recommendations, and discipline specific ...

3UK to launch £15m repositioning campaign

s communications, entertainment and information services, as well as its rapidly expanding its UK store network ... to encourage consumers to take a new look at 3 and our improved services, said John Penberthy-Smith, marketing ...

Facebook protest group 100,000 plus members

s military regime is suspected of cutting off public internet access. Internet cafes were closed and an official at Burma s main internet service provider said that the connection was not working due to a ...

Barclaycard Business appoints Jones to head relationships

Jones will head a 70-strong relationship management team at Barclaycard Business, taking responsibility for the full range of services offered by the department, including commercial card issuing ... ever higher levels of customer service and understanding, and that he will be a valuable addition ...

VisitWales calls £6m review of all marketing

marketing, media planning and digital marketing, as part of a review of its £6m marketing services roster.

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.