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Exeter Friendly Society launches medical insurance campaign

The campaign, created by London-based marketing agency Arthur, challenges the limitations of other providers in the sector by questioning, Will your private health cover run out when you most need it?' Media for the campaign, which rolls out across national and specialist publications, was planned ...

Infrastructure firm turns to Hogarth

The LSE-listed firm manufactures a range of products from specialist metal motorway crash barriers and lamp-posts to roofing products and galvanising services. Despite the battering the construction sector has taken in recent months, the firm has performed relatively strongly thanks in part to increased ...

Moneysupermarket.com appoints easyJet's David Osborne marketing director

.com's financial-services business. Nixon will become executive deputy chairman. Plumb is the former UK managing ...

Barclays launches first 'brand concept' bank in Piccadilly

with handheld PCs to answer queries without the need to wait in line. A large self-service area includes a ...

Marketing's Adwatch of the Year 2008

The UK's biggest retailers have forced their way into the public consciousness with some truly memorable TV advertising over the past 12 months, according to Marketing's Adwatch of the Year survey. The rankings, aggregated from the Adwatch tables that have appeared in Marketing in the 12 months to October ...

Top 10 Marketing moments of 2008

became public enemy number one - presenting a huge marketing challenge for finance brands as sales ...

College Hill swoops for digital outfit

does, and we bring another dimension to our service to clients.' Tonic, founded in 1998, employs ...

Global HSBC account up for grabs

winners of HSBC's public affairs account, will be short-listed. The bank is also understood to be ready ...

Public Sector: No more faceless bureaucrats here

to see public servants labelled 'unaccountable'. The number of Freedom of Information requests public services are faced with these days is astonishing. 'Unaccountable public servants' is an easy stereotype ... for years been saying we need to do more to celebrate and promote the professionalism of public servants ...

City & Corporate: Agencies vie for real estate briefs

is trying to minimise the amount of bad news getting into the public domain, while communicating ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.