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Annual: Top 10 posters

12 Dec 2008

small piece of public transport iconography. A witty arrangement of industrious builders (looking ... is not as joyfully cerebral as those in the past, but then the publication was aiming to appeal to a more diverse ...

Biggest brands: Top 100 advertisers 2008

11 Dec 2008 | by Amanda Nottage

.02bn. It was a very busy year for some advertisers. The public feud between BSkyB and Virgin Media had ...

Kelkoo launches cashback offer and downloadable toolbar

26 Nov 2008 | by Dan Leahul

LONDON - Shopping comparison site Kelkoo is now offering a free to use cashback service for its

LK Bennett website lets users buy clothing worn by catwalk models in video

21 Nov 2008 | by Fiona Ramsay

The video footage is from a fashion show that took place at The Dorchester during an afternoon champagne tea, featuring luxury clothes, shoes and accessories. The service has been developed by Product Magnet to let web browsers see a moving version of the clothing on a model for a more informed purchasing ...

The Week in marketing: 11 November 2008

11 Nov 2008 | by Staff

material on bar mats, floor stickers in public urinals and calling cards in phone boxes. VisitBritain ... the secondary ticketing service's partnerships with Manchester United and Chelsea FC, and Madonna's tour earlier ...

Bartle Bogle Hegarty dominates IPA Effectiveness Awards

04 Nov 2008 | by Alex Brownsell

- Ogilvy Mather Vietnam for Public Awareness Campaign for Helmet Wearing, Asia Injury Prevention ... for Dove, Unilever MediaCom and M C Saatchi for Lucozade Sport, GSK Ogilvy Mather Vietnam, Public ... , Metropolitan Police Service ...

The World: New York - BBH splits with Levi's in US after seven years

31 Oct 2008

BBH was invited to repitch along with a "small selection of US agencies" for the account, which it had held for seven years, but decided against continuing its relationship with the brand. The full-service shop Cutwater recently developed a viral video for Levi's, which featured characters performing back ...

The Work: Private View

31 Oct 2008

that the public will be fascinated by their wares? The sheer arrogance of assuming that we want to read ... as it does about them, but then that's probably true of the general public's reaction to any marketing. I ... Brief: Showcase the "real" music that Absolute plays and establish the new brand in the public's mind ...

Tesco aims to fill 'trust gap' in personal finance

28 Oct 2008 | by Alex Brownsell

to predict that the UK's biggest multiple will profit from dwindling trust in traditional banks and financial-service.... Customers are looking for a service they can trust, and somewhere it's safe to put their money. I think ... financial-services brands. 'Tesco is well-placed to take market share from bigger brands, even ... it needs to look at service and security. If Tesco can get all three right, then it will be in a great ...

The Work: New Campaigns - UK

17 Oct 2008

and establish the new brand in the public's mind Creative agency: Albion Writer: Steve Heath Art director ... the toilet less often in its latest TV spot by promoting another means of waste disposal: public urination ... of public places, from in the street to in a church graveyard. The spot, which is accompanied by a ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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